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Retiring baby boomers and the looming workforce shift

July 14, 2003
By Louise Chatterton Luchuk

Anticipating summer holidays and a step back from the usual work pace? Perhaps this brings thoughts of what life after retirement could be like? For 9.8 million baby boomers in Canada - those born during the two decades following World War II - retirement will be a reality in the next six to ten years. That means another soon-to-be reality for their employers - a large exodus of skilled employees who will be taking their years of experience and knowledge with them. What does this mean for the nonprofit sector and what can we do now to start preparing?

Canada's aging workforce

It's no secret that we have an aging workforce. In 2000, workers aged 35 to 54 represented half of the workforce in Canada, compared to one-third of the workforce 25 years ago. Specifically in the nonprofit sector, 39% of employees were age 45+ in 1999. And these soon-to-be retired baby boomers, because of their educational attainment and length of time in the workplace, are often the ones holding professional and managerial positions within our organizations. In fact, one-third of paid employees in the nonprofit sector hold professional or managerial positions (as compared with only 10% in the for-profit sector). We are potentially poised for a major upheaval. Consider your organization's composition. How will it be affected if skilled employees with "organizational memory" retire from your ranks? How will you operate without those skills and without the historical context and information that long-term employees currently provide?

The lost logical succession plan

Stable, permanent positions within organizations are often filled by employees in the baby boomer bracket. "The logical replacement for retiring baby boomer managers would be slightly younger middle managers that had worked up the ranks," remarks Lynne Toupin, director of the Developing Human Resources in the Voluntary Sector (HRVS) project. "But due to funding cuts in the recent past, most of these positions have been eliminated." The even younger cohort, employees in their 20s and 30s, may not yet have acquired the skills and/or organizational knowledge to effectively fill the managerial vacancies. These younger employees often fill temporary contract positions and move around from organization to organization.

So what can be done?

If we are going to be losing a critical and large group of employees, and their replacements may not yet be fully groomed to fill the void, what are nonprofits to do? The critical challenge for organizations will be effective recruitment and retention, says Kathryn McMullen, the Canadian Policy Research Network's (CPRN) senior researcher for the Work Network - which specifically explores the cutting edge of labour market and workplace change, including a research series on human resources in the nonprofit sector. It will be important to recruit enough new employees to fill the vacuum of vacated positions. However, as McMullen points out, in the past couple of decades the nonprofit sector has benefited from rapidly rising labour force participation rates among women. Participation rates among women are now very high "so growth in the number of women entering the labour market will no longer provide a readily available recruitment pool," warns McMullen.

Attracting new talent

When baby boomers retire there will be much competition for talent to fill the vacancies. It will be imperative that organizations understand what is attractive to today's up and coming employees. "For instance," says Toupin, "the younger cohort is attracted to portable retirement benefits as well as training and learning opportunities. Younger employees will need to be supported into positions of leadership." The aim of the HRVS web site is to help organizations, particularly small to medium-sized ones, to attract, support and keep skilled and committed employees by providing practical HR tools and information. The site provides access to legislation, policy examples, templates and plans (including a section to be released at the end of the summer on retirement plans).

John Anderson, vice president of research at the Canadian Council on Social Development suggests that employers look at more gradual retirement options or retaining those over 65 years of age on a part-time basis. These scenarios allow for the transfer of important skills and organizational knowledge through mentoring between baby boomers and their younger replacements. This might be just as important for the retiring employee adds Toupin: "Baby boomers were the idealist of the 1960s and 1970s. They got involved in the nonprofit sector because they wanted to make a difference. It is often difficult for them to leave, especially if they were foundational leaders. It is incumbent upon us to ease the transition to retirement."

If recruitment is important for finding the talent, equally important will be retaining those new employees by following through with adequate training budgets and plans for peer learning opportunities, mentoring, etc. Retention will also be important in the short-term as Toupin relates anecdotal evidence that the nonprofit sector is losing employees to the private and government sectors - perhaps because employees in their 40s are realizing that they cannot afford to stay on at nonprofit sector rates of pay and with nonprofit sector retirement benefits.

A forward-thinking organization

Two years ago the Canadian Conference of the Arts, the voice for Canadian arts and culture, embarked on a process to deal with the fact that the pioneer generation of Canadian cultural managers was approaching retirement age within the next decade. They were also dealing with the immediate situation of losing managers to positions within other higher-paying nonprofits or to the private sector. They knew that the impending labour shortage and competition to attract skilled professionals had to be addressed. "We wanted to raise the profile of arts management that is behind the scenes while the artists are in the limelight" explains Megan Davis Williams, national director. The result is the recently released report Creative Management in the Arts and Heritage: Sustaining and Renewing Professional Management For the 21st Century, which includes 18 recommendations to retain long-term managers and also to start recruiting qualified new arts managers to prepare to fill the positions vacated by retiring baby boomers. The action plan includes imperatives to improve and/or provide workplace-based career development opportunities, such as internships, professional development, and peer networking opportunities.

"There is a really big group preparing for retirement," concludes Anderson, "and the effects will be amplified in the nonprofit sector." As he points out - and as everyone involved in the nonprofit sector knows firsthand - funding uncertainties plague the nonprofit sector and that makes long-term planning difficult. But long-term planning is exactly what is needed in anticipation of the looming demographic shift of large numbers of baby boomers heading into retirement.

Louise Chatterton Luchuk is a freelance writer and consultant who combines her love of writing with experience at the local, provincial and national levels of volunteer-involving organizations. For more information, visit www.luchuk.com.
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