Fundraising for the Elderly
By Lorne S. Miller; 154 pages; published by Lorne Miller & Associates
People are living longer than ever before, and partially thanks to the Baby
Boomer generation, older adults are now the fastest growing segment of the
population. This will eventually result in more homes for the aged, long-term
care facilities, and seniors' centres, most of which will rely on fundraising
to support their operations. Luckily, these types of organizations can begin
to improve their fundraising techniques right now, with the help of Lorne
Miller's development primer Fundraising for the Elderly.
Miller takes the fundamentals of fundraising and tailors them to organizations
that work with the elderly. In the first part of the book he describes the
basic elements that contribute to a successful long-term fundraising strategy
and illustrates his points with relevant examples, case studies, and stories
from the field. Topics covered include: conducting prospect research, the
importance of fundraising leadership, creating appealing options for donors,
and how to recognize donors.
In the second half of the book the author explains how these principles can
be incorporated into a sustainable fundraising program. He touches on such
things as special events, capital campaigns, donor commitment, and planned
giving, always keeping in mind his target audience. The book also offers plenty
of helpful checklists and sample letters to guide organizations through the
process of creating their own fundraising strategy.
The author gives special consideration to nonprofits that work with older
adults and highlights certain scenarios and unique challenges that these organizations
might face, such as who should be approached for a donation, or how to handle
the solicitation. However, Miller's knowledge and expertise on the subject
of fundraising is not limited to these organizations alone. This book is a
great introduction to the various aspects of fundraising and other types of
nonprofits could certainly adapt its contents to suit their own needs, regardless
of who their stakeholders might be.
Buy the book:
To purchase a copy of this book contact Lorne Miller & Associates at info@lornemiller.com. You can also order online through Amazon.
International: buy through Amazon.com: US$30.00
