Fundraising Mistakes that Bedevil
All Boards (and Staff Too)
By Kay Sprinkel Grace; 112 pages; published by Emerson & Church
When it comes to fundraising, some would argue that there is nothing new
under the sun. Fundraisers know that people generally dislike giving, that
tax deductibility is a powerful incentive, and that special events are the
best way to raise money. Fortunately, in her new book, Fundraising Mistakes
that Bedevil All Boards (and Staff Too), Kay Sprinkel Grace sets the record
straight by addressing these, and 37 other fundraising myths that can sabotage
the efforts of even the most seasoned fundraising professionals.
In a concise, easy-to-read style, Sprinkel Grace points out many of the misconceptions
that are currently plaguing the nonprofit sector, and encourages board members
and staff to abandon those beliefs in favour of new approaches. Speaking from
years of experience, she recounts some of her own detrimental mistakes - such
as promising Stanford alumnus they would only be contacted once each year
- as well as the common blunders that so many organizations make. For example,
believing that you can't raise big money unless you know rich people, or failing
to involve every board member in the fundraising process. Whether you are
a new board member or a veteran fundraiser, this one-hour guide to identifying
and overcoming fundraising obstacles is an eye opening read that should not
be missed.
Buy the book:
Available from Emerson & Church, Publishers - US$24.95
