The Hands-on Guide to Fundraising Strategy and Evaluation
by Mal Warwick
450 pages. Published by Aspen Publishers, Inc.
Providing key information to a more productive development program, this new book is for staff, board and volunteers, all types of nonprofits, regardless of how much they raise a year, and equally useful to the beginner or pro. The Hands-On Guide to Fundraising Strategy and Evaluation offers a new perspective on the process of fundraising and gives the reader a set of tools that can be immediately applied. The guide even comes with sample forms, checklists and guidelines (also available on diskette for separate purchase) that can easily be customized to suit your organization's needs.
Learn the ten questions board members and executives need to answer to see the big picture; the five fundamental fundraising strategies and how to practice them; and Warwick's ten benchmarks for success. Presented in five parts: how fundraising really works, the ingredients of successful fundraising, the fundraiser's toolbox, talking sense about fundraising, and resources for the serious fundraiser, this analytical edition is loaded with new ideas, can steer you away from making costly mistakes and explains the fundamental realities of fundraising in a style that is easy to digest.
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