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| Path: Main Street : Resources & Library : Book Reviews : Book Review |
The Complete Book of Model Fund-Raising Letters
by Roland Kuniholm
378 Pages. Published by Prentice Hall, 1-800-567-3800With new charities bursting on the scene daily, competition for the donation dollar increasing exponentially, and the not-for-profit sector becoming more and more sophisticated, astute organizations vie for any edge they can get. One edge that is easy to get is The Complete Book of Model Fund-Raising Letters.
A compilation of over 350 field-tested letters and model letter sections placed at your fingertips, these proven samples not only save you valuable time in producing fund-raising letters, they also help to generate significantly highly donations. A must-have resource for any development library, this book shares the proven strategies from fund-raising institutions both large and small -- organizations such as the World Wildlife Fund, Covenant House and many more.
In addition to model and sample letters you'll discover: tips for writing provocative, action-oriented "teaser" copy; how to develop a winning "copy platform" for your letter; 25 effective opening lines for fund-raising letters; a secret "4th paragraph rule" that all but guarantees response; 5 important tips that will help determine the size gift you should request; 4 rules for writing gift response form copy; 51 different ways to ask for a gift; 14 types of fund-raising offers; and much more.
You'll find letters for every kind of fund-raising effort, including straight contribution requests; front-and back-end premiums; protests and petitions; special appeals; renewal series; letters to major donors; sustainers for regular donors; lapsed donor reactivations; referrals and letters to board members, employees, volunteers, and activists. Whether you want to learn about mailer rules or find out formulas for successful testing, The Complete Book of Model Fund-Raising Letters offers a wealth of information that will help your cause to receive the contribution dollars it deserves.
Buy the book:
Canada: buy through Amazon.ca: CDN$51.69
International: buy through Amazon.com: US$48.00
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