Developing an Effective Major Gift Program:
From Managing Staff to Soliciting Gifts
by Roy Muir and Jerry May, editors.
134 pages. From Council For Advancement and Support of Education.
In today's fundraising environment, a successful major gift program can mean the difference between the thriving growth of your institution's support base, and a stalled development effort.
"Many development directors know that their institutions could attract major gifts, but just don't know the basics to organize a major gift program. Other major gift officers have been able to attract significant gifts to their institutions, only to have their major gift processes fall apart at the solicitation stage. Even institutions that have successfully cultivated major donors often find it difficult to establish a stewardship program that keeps donors interested and inspires them to give again."
"At some point in its development, nearly every major gift program has discovered that its donor research and tracking system has become too unruly to manage."
With these common problems in mind, these expert gift officers, development directors, and development consultants explain how to organize and manage development staff for optimum results. The book maps out major gift roles for an institution's leadership, describes how to effectively and efficiently research and identify prospects, and it provides strategies for cultivating donors and inspiring their philanthropy.
The book defines each step of the solicitation process, and describes inspiring stewardship techniques and activities to involve donors and engage their skills.
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