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| Path: Main Street : Resources & Library : Book Reviews : Book Review |
Growing From Good to Great:
Positioning Your Fundraising Efforts For Big Gains
by Judith E. Nichols.
240 pages. $44.00 US postpaid from Precept Press division of Bonus Books Inc..In a changing world, development programs that just plod along demand a wake-up call. Judith Nichols shows how today's changing paradigms of audience and technologies are reveloutionizing fundraising strategies.
Nichols offers specific guides to dramatically increase traditional benchmarks of growth. If dollar increases of 5 to 25 per cent are no longer enough for your organization, she'll show you how to reorganize your development program to accommodate exponential increases --- 50 to 100 percent or more, annually.
She knows how heavy your workload is, and tackles the question of how to pull miraculous gains out of an already overworked staff, volunteers, and fixed budget. Topics include interpreting organization vision; the move to aftermarketing; how to double your results in one year; changing roles of the board; the role of the executive director; and determining realistic, yet challenging, goals and objectives.
Buy the book:
Canada: buy through Amazon.ca: CDN$60.75
International: buy through Amazon.com: US$40.00
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