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| Path: Main Street : Marketplace : Bookstore : Marketing, PR and Communications |
Marketing, PR and Communications
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- Writing for a Good Cause: The Complete Guide to Crafting Proposals and Other Persuasive Pieces for Nonprofits
- by Joseph Barbato and Danielle S. Furlich /Paperback/2000
This book combines the simplicity of William Zinsser's On Writing Well with the foolproof techniques of the "Dummies" guides in an easy-to-follow manual. It addresses the specific context and content needed to attract funds, and teaches effective persuasive and research skills, as well as how to produce an exciting, polished eye-catching document.
Buy through Amazon.com: US$15.00
Marketing Workbook for Nonprofit Organizations, Vol. II: Mobilize People for Marketing Success- by Gary J. Stern and Vincent Hyman /Paperback/1997
Use this new guide to put together a successful promotional campaign based on the most persuasive tool of all: personal contact. Whether your goal is raising funds, recruiting volunteers, or selling tickets, the old saying, "people buy from people," is as true as ever. Marketing Workbook Volume II: Mobilize People for Marketing Success shows you how to mobilize your entire organization, its staff, volunteers, and supporters in a focused, one-to-one marketing campaign.
Mission-Based Marketing: How your not-for-profit can succeed in a more competitive world- by Peter Brinckerhoff/Hardcover/1998
This books seeks to help nonprofits adapt to the new market-driven economy and develop the skills needed to survive while still retaining the integrity of their core values.
The Jossey-Bass Guide to Strategic Communications for Nonprofits : A Step-By-Step Guide to Working With the Media to Generate Publicity, Enhance fun- by Kathy Bonk et al./Paperback/1999
Use this thorough, step-by-step guide to working with the media for all of your organization's communications needs: electing the right media, developing messages, producing printed material, paid advertisements, public service announcements and handling negative press.
Marketing Workbook for Nonprofit Organizations- by Gary J. Stern , Illustrator Giora Carmi /Paperback/ Published 1990
This valuable guide shows you how to use marketing to make a greater impact. You can follow the 5-step process to reach the people you want to help, convey your message to your target audience, generate more resources and support to carry out your mission, make a strong impact in your community and beyond, and ensure you have the right services to meet people's needs.
Publicity & Media Relations Checklists : 59 Proven Checklists to Save Time, Win Attention, & Maximize Exposure With Every Public Relations & Publicity Activity- by David R. Yale, Anne Knudsen (Editor)/Paperback/ Published 1995
Use these checklists for all of your communications activities from issuing press releases, to holding media conferences and conducting interviews.
The Jossey-Bass Guide to Strategic Communications for Nonprofits : A Step-By-Step Resource- by Kathy Bonk (Editor), Henry Griggs (Editor), Emily Tynes (Editor)/Paperback/ Published 1999
This latest offering from Jossey-Bass includes nearly 200 pages of help to make your organization's communications programs more effective
Strategic Communications for Nonprofit Organizations : Seven Steps to Creating a Successful Plan- Janel M. Radtke / Hardcover / Published 1998
Successful communications are absolutely vital to nonprofit organizations. This nuts-and-bolts guide helps nonprofit companies streamline and coordinate their efforts in that arena. It presents an easy-to-follow, 7-step process that includes strategies for ensuring that complementary messages go out to the organization's different audiences. You'll find tips on how to adapt the same basic message for a variety of purposes, such as fund-raising, lobbying, public education, publicity, marketing, and advertising.
Communications Manual for Non-Profit Organizations- Published 1994
A Communications Manual for Nonprofit Organizations- Lucille Maddalena / Published 1981
Marketing for Nonprofit Organizations- David L. Rados / Hardcover / Published 1996
Marketing Nonprofit Programs and Services : Proven and Practical Strategies to Get More Customers, Members, and Donors (Jossey-Bass Nonprofit Sector Series)- Douglas B. Herron / Hardcover / Published 1996
Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment (Jossey-Bass Nonprofit Sector Series)- Alan R. Andreasen / Hardcover / Published 1995
Strategic Marketing for Nonprofit Organizations- Philip Kotler, Alan R. Andreasen / Hardcover / Published 1995
Strategic Marketing for Not-For-Profit Organizations : Program and Resource Development- Armand Lauffer / Hardcover / Published 1995
Successful Marketing Strategies for Nonprofit Organizations (Nonprofit Law, Finance, and Management)- Barry McLeish / Hardcover / Published 1995
Successful Marketing Strategies for Nonprofit Organizations (Nonprofit Law, Finance, and Management)- Barry McLeish / Paperback / Published 1995
Advances in Nonprofit Marketing Vol 2- Russell W. Belk (Editor) / Hardcover / Published 1987
Advances in Nonprofit Marketing : 1990 Vol 3- Russell W. Belk (Editor) / Hardcover / Published 1990
Advances in Nonprofit Marketing : A Research Annual/1985 Vol 1- Russell W. Belk (Editor) / Hardcover / Published 1985
The Donor Bond : How to Nurture Your Donors Using Strategic Marketing and Management Techniques- Barry McLeish / Hardcover / Published 1991
Marketing Designs for Nonprofit Organizations- Jack Christian / Hardcover / Published 1992
Marketing for Nonprofit Cultural Organizations- Nancy J. Church / Paperback / Published 1986
Marketing Strategies for Nonprofit Organizations- Siri N. Espy / Paperback / Published 1992
Marketing Strategies for Nonprofit Organizations- Siri N. Espy / Paperback / Published 1992
Marketing the Public Sector : Promoting the Causes of Public and Nonprofit Agencies- Seymour H. Fine / Paperback / Published 1992
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