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A recruitment ad is about attracting the right candidates, isn't
it?
We want your ad at CharityVillage.com to be effective,
so here are some tips to help you get the most from your advertising
investment.
Before you start composing your ad:
- Re-visit the Major Responsibilities
for this position.
With a new team member on the way, perhaps this is a good time
to re-think what you really want from the person in this role.
Let's ensure that the performance expectations will be clear
on both sides by spelling out key results that can be measured.
Ensure that your ad attracts the RIGHT candidates
We've all spent way too much time wading through stacks of résumés
from unsuitable candidates who were wasting our time and theirs.
Here are some ways to attract the people you want, while helping
others screen themselves out of the competition.
- Find the excitement
The official-speak of
many ads makes the work sound boring, while most positions have
elements of fun, social value, personal growth, even excitement,
when they are occupied by the right person. What are the possibilities
for this job in the right hands? How could the perfect candidate
make a difference? Beware misleading promises, though.
- It's an ad, not an interview
An ad is for finding candidates for the next stages
in the process --- screening and selection. So an ad isn't a
place to display the entire job description, or a long treatise
describing every program undertaken by your organization, or
the biographies of your celebrity board members. Keep it concise
--- the organization, the responsibilities, the qualifications,
the salary.
- Include a wage or salary range
Without that information, candidates may not know whether you're
looking for a seasoned pro, someone less experienced, or an
entry level junior. Most candidates will self-select on the
basis of the information provided, but the rule is "When in
doubt, send the résumé out."
- Be kind to our search engine
Many job-seekers enter keywords in our search engine to find
positions likely to be a fit for them. Make your ad pop up more
often in these searches by ensuring that the right descriptive
words are included in the text of your ad. Ask yourself which
keywords the perfect candidate is likely to search for.
- Would you apply?
Review your ad through the eyes of a candidate. Would
it get you excited? There are plenty of people, just not enough
great people, so you're competing with every other advertiser
for the cream of the crop. Make it count!
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