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How Fundraising Works

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Course Overview: (Download as PDF)

Learning Outcomes:

  • Explain six key reasons people give to organizations.
  • Who are the best prospective donors for your organization.
  • The factors that contribue to fundraising success.
  • How to rate your organizations readiness to raise money.
  • Eight fundraising principles.
  • How to choose the most effective ways of raising money for your nonprofit.

  • Download full Course Curriculum in Adobe PDF format.

Downloadable Resources:

Course Level/Prerequisites/Certification Credits:

  • Introductory level.
  • Recommended companion course: Telling Your Story Through the Case for Support.
  • Take the optional final quiz. If you pass with 70% or more, you can download a Campus Certificate of Completion.
  • Participation in the course is applicable for 2 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Duration:

  • This course is on-demand, meaning that you can take it anytime, at your own pace.
  • The course takes approximately 1 hour to complete from start to finish, but you have access for 3 months. Take it all at once. Take it in 15-minute bites. Take breaks between each module. Come back in a month for a refresher. It's entirely flexible and up to you!

Price: $127 per user; 3 month access (check for specials)

Register now!

System Requirements

User Feedback:

"We signed up 40 of our staff (fundraisers and non-fundraisers) to take CharityVillage's course on How Fundraising Works. They found the course an easy, fun style of learning. The information was solid and useful. No-one had to leave their desk, and management liked the cost-effectiveness of this training solution."

"These courses provide a comprehensive introduction to each topic, and lots of practical tools. Now, we're taking a look at using other Campus courses for specific staff and volunteers."

"It's a great idea for big 'shops' where there's a lot of staff turnover and recruitment of people from outside the nonprofit sector. It's an ideal way to ensure that everyone has the key concepts of fundraising clear before we begin to provide organization-specific training."

-- Aderita Guerreiro, Vice President, Development & Marketing,
Heart and Stroke Foundation BC & Yukon

"I'm the first of 39 from our Foundation to complete [the How Fundraising Works] course. I feel this will be a valuable resource to new employees and to those in support roles within the personal gifts team. I appreciate the sound option within the presentation, I learn better audibly but appreciate that in an open work environment the option is available to mute. The outline and course objectives were clearly presented and I like the review at the start of each module. This was very easy to use and follow. I would not hesitate to continue with other [CharityVillage Campus] courses."

-- Melanie Brooks, Heart & Stroke Foundation BC & Yukon

Congratulations. [How Fundraising Works] was an excellent adult learning opportunity.

-- Gord Bristo, Bluewater Health Foundation, Sarnia, ON

Overall, "How Fundraising Works" is an excellent introduction to the subject and the diagrammatic components are helpful for those who learn visually. Templates included represent a good application of the concepts discussed, making the course highly practical in nature. Upon completion of the learning modules, the student has sufficient conceptual overview, and several hands-on tools available, enabling them to apply what has been covered on an immediate basis. The content and interactivity make this learning flexible and suitable across a number of job levels. Support through Charity Village Campus, if required, is not only prompt, but equally courteous.

-- Jeff Beaumont, Burnaby, BC

Wish I had the money to make [How Fundraising Works] available to ALL of my volunteers! What a great, basic course that covers the essentials of fundraising!! ... I’d highly recommend the courses to manager transitioning from other industries – they’re quick and provide just what you need.

-- Angelique Berg, Executive Director, Canadian Orthopaedic Foundation

Yesterday, I decided that I would try out the first course [How Fundraising Works], and I really enjoyed it. It was fast and easy to follow. It was actually fun to do! I haven’t been a “student” for quite a while, so it was great to get back into it. I will definitely be doing some more of the courses that you are offering!

-- Katie McPhee, Pedagogue Medical Communications

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