Compensation survey: fundraising direct marketers
January 15, 1996; Canadian FundRaiser
33.9% of overall fundraising revenue last year came from direct marketing, with 76.2% of organizations polled using direct marketing consultants in addition to their staff. Those are just some of the results of a national compensation survey by the Fundraisers' Council of the Canadian Direct Marketing Association with assistance from Ferguson Corporate Recruiters. Among the key findings of this benchmark study directed to practitioners involved in direct marketing activities:
| Organizations raising funds by direct marketing |
| Annual revenues from all sources |
| $0 - $ 1 Million | 30% |
$1 - $ 5 Million | 30% |
$5 - $10 Million | 10% |
$10 - $20 Million | 20% |
$20 Million + | 10% |
| Source: 1995 Survey, Fundraising Council, CDMA |
| Organizations raising funds by direct marketing |
| Percent of revenues received from direct marketing |
| 1 - 24% | 40.9% |
25- 49% | 27.3% |
50 - 74% | 10% |
75-100% | 13.6% |
| Source: 1995 Survey, Fundraising Council, CDMA |
| Organizations raising funds by direct marketing |
| Total number of employees in organization |
| 1 - 4 | 0.0% |
5 - 9 | 23.8% |
10-24 | 23.8% |
25-49 | 23.8% |
50-100 | 23.8% |
100 + | 4.8% |
| Source: 1995 Survey, Fundraising Council, CDMA |
| Organizations raising funds by direct marketing |
| Number of employees focused on direct marketing |
| One person | 59.1% |
Two people | 18.2% |
Three people | 22.7% |
| Source: 1995 Survey, Fundraising Council, CDMA |
| Fundraising direct marketers |
| Salary ranges by levels of responsibility and experience |
| Salary Ranges | Directors | Managers | Coordinators |
Average Starting | $ 49,700 | $ 38,775 | $ 28,811 |
Average Median | $ 56,300 | $ 39,000 | $ 33,867 |
Average Experienced | $ 63,600 | $ 46,375 | $ 35,390 |
| Source: 1995 Survey, Fundraising Council, CDMA |
| Organizations raising funds by direct marketing |
| Salary for experienced direct marketing staff by levels of responsibility |
| Avge `Experienced' Salary | Directors | Managers | Coordinators |
| Lowest Half | $ 56,300 | $ 39,000 | $ 33,867 |
Highest Half | $ 63,600 | $ 46,375 | $ 35,390 |
| Source: 1995 Survey, Fundraising Council, CDMA |
| Organizations raising funds by direct marketing |
| Salary for experienced direct marketing staff by levels of responsibility |
| Average `Experienced' Salary | Directors | Managers | Coordinators |
| Lowest Half | $ 56,300 | $ 39,000 | $ 33,867 |
Highest Half | $ 63,600 | $ 46,375 | $ 35,390 |
| Source: 1995 Survey, Fundraising Council, CDMA |
| Organizations raising funds by direct marketing |
| Benefits by levels of responsibility for fundraisers |
| Benefits | Directors | Managers | Coordinators |
| Average Vacation | 4.1 Weeks | 3.0 Weeks | 2.7 Weeks |
Health Benefits? | 83.3% | 85.7% | 81.8% |
Retirement Benefits? | 77.8% | 85.7% | 72.7% |
Company Vehicle? | 66.7% | 57.1% | 9.1% |
Overtime/Lieu Time | 33.3% | 42.9% | 63.6% |
Bonus/Incentive Plan | 16.7% | 0.0% | 0.0% |
| Source: 1995 Survey, Fundraising Council, CDMA |
| Organizations raising funds by direct marketing |
| Fundraising and direct marketing employee experience by levels of responsibility |
| | Directors | Managers | Coordinators |
| Average Years Fundraising | 8.3 | 7.3 | 2.5 |
Average Years Direct Marketing | 8.0 | 4.3 | 1.3 |
| Source: 1995 Survey, Fundraising Council, CDMA |
