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New survey reveals the diversity of Canada's Millennial generation through their social values

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A new national survey released today reveals a bold portrait of Canada's Millennials (those born between 1980 and 1995), that for the first time presents the social values of this generation, and the distinct segments that help make sense of the different and often contradictory stereotypes that so frequently are applied to today's young adults. Key findings from the survey include the following:

  • What Millennials most want out of work and career is a good balance between work and their personal life, followed by financial security, wealth generation, and flexibility on the job. Making an important contribution to society is of strong importance to some Millennials and not so much to others, based on their social values.
  • Millennials with a post-secondary degree were asked, if they could do it over again, what would they would do. Just under half say they would have completed the same post-secondary education. But a slightly higher proportion indicate they would have followed a different path, either pursuing a different type of post-secondary education or done something else instead of getting a degree.
  • Low voter turnout has earned Millennials a reputation for being disconnected from politics and current events, but this is more stereotype than reality. Most follow news and current events at least daily if not more frequently, and significant proportions pay attention to politics at the local, national and international levels. Social media is the most common platform, but surprisingly large numbers also rely on such traditional media such as TV, print newspapers and radio.
  • One in four Millennials has been actively engaged in a cause or issue in the past year, mostly involving social justice, the environment, politics or health care. Such involvement is linked to education as well as social values. Members of this generation tend to get involved through online channels, but a significant proportion also seek to participate in person at events or group meetings.

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