Social Media Coordinator

Organization NameJob CategoriesPosition TypeRegion and Location(s)Career LevelSalaryAd Online SinceApplication Deadline
  • Marketing / Communications / PR
  • Community Outreach
  • Sports / Recreation
  • Writing / Editorial / Translation
Full Time
  • Ontario - Metro Toronto Area - Toronto
Experienced (Non-manager)N/A2020-01-142020-01-31

Reporting to the Marketing Manager, the Social Media Coordinator is the frontline brand representative for ParticipACTION, interacting and engaging with our followers as well as creating content for social media platforms. As a creative and nimble team member, the Social Media Coordinator strengthens ParticipACTION’s brand presence by continuously identifying creative methods of engagement and strong community management. The ideal candidate is highly organized, has excellent writing skills, and an eagerness to innovate, experiment and explore.

Position Responsibilities:

Community Management

  • Manage the day to day operations of various social media platforms for ParticipACTION, including Twitter, Facebook, Instagram, LinkedIn, and YouTube.
  • As the first responder on social channels, provide quick responses to inquiries ensuring excellent customer service and consistent brand experience for all followers.
  • Proactively manage risk and escalate concerns as required.


Content Creation

  • Develop original and engaging content, aligning with brand voice and character.
  • Assist in the creation and editing of written, video and photo content.
  • Partner with internal team members to drive social media content that aligns with the organization’s projects and priorities.
  • Collaborate with the marketing team to develop monthly content calendar.
  • Take initiative to build stories around ParticipACTION and its offerings that engages and grows our followers.


Social Media Strategy and Analytics

  • Develop annual social media strategy that aligns with the organization’s communications and marketing strategy.
  • Collaborate with the marketing team to improve channel strategies to generate brand awareness, engagement and growth.
  • Measure and report on performance of all social media marketing campaigns and assess against goals (ROI and KPIs).
  • Review analytics and create monthly reports on key metrics.
  • Develop and execute on cross-channel social campaigns in accordance with organization’s direction.
  • Collaborate with our French office, ensuing brand consistency in both languages.
  • Stay abreast of industry trends, topics and best practices.


Qualifications and Skills

  • Bachelor’s degree in marketing or a related filed.
  • 3+ years of experience with B2C social media and content development.
  • Direct experience using social media management tools such as Sprout Social.
  • Experience with using data analytics software.
  • Experience using social ad platforms such as Facebook Ads Manager.
  • Experience with Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent.
  • Exceptional communications skills, both verbal and written with proven experience in writing for social platforms.
  • Demonstrates a high degree of professionalism and integrity with a high attention to detail.
  • Demonstrates the ability to lead by example in area of expertise through positive behaviour, fostering learning, motivation and enthusiasm from the team.
  • Ability to bring clarity to unclear situations through strong problem-solving ability or seeks direction when needed.
  • Reflects a positive ParticipACTION attitude and a healthy company image.
  • Ability to write and speak in French is an asset.

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