Director of Membership Engagement

Organization NameJob CategoriesPosition TypeRegion and Location(s)Career LevelSalaryAd Online SinceApplication Deadline
Canadian Chiropractic Association
  • Management / Executive
  • Member Relations
Contract - Full Time
  • Ontario - Metro Toronto Area - Toronto
Executive (Dept. head, director)N/A2018-12-172019-02-15

Position Title:  Director of Membership Engagement

Reports To:  Chief Brand Officer

Position Overview:

As a member of the Management team the Director of Membership Engagement collaborates with the Chief Brand Officer to ensure the organization meets its strategic membership program objectives, marketing and communications strategies,  as well as the objectives for the membership database and website interface with the CRM. As well, the Director oversees membership programs and infrastructure providing leadership and direction to the Senior Manager of Digital Innovation and the Senior Manager of Marketing and Communications.  The Director of Membership Engagement plays a significant role alongside the Chief Brand Officer in the logistics oversight of the CCA National Convention and Tradeshow.

Direct Reports:

  • Senior Manager, Digital Innovations
  • Senior Manager, Marketing and Communications

Key Responsibilities:

Membership Information Systems:                                                                                           30%

  • Oversee the membership database (CRM) and ensure it is maintained to the highest level
  • Oversee the ongoing development and effectiveness of the CCA CRM and digital infrastructure in conjunction with the Manager of Member Relations and Sr. Manager of Digital Innovation.
  • Provide ongoing metrics on the membership program.
  • Undertake periodic evaluations of the CCA CRM to ensure it is meeting the needs of the association as new programs and digital solutions are integrated to improve member engagement.
  • Innovate continuously to build opportunities for membership programs and engagement strategies.

Membership and MARCOM Program and Services:                                                                   50%

  • Oversee the CCA Membership Programs and Services including the development of budget annually, strategic objective development implementation and evaluation.
  • Initiate the CCA Membership Survey as required to determine member loyalty and member value.
  • Oversee the CCA Awards Program
  • Oversee CCA’s Membership program ensuring the vision and strategic objectives for the program are achieved. 
  • With the Sr. Manager of Digital Innovation, ensure membership renewal, registration, outreach, member database, information management, member products and affiliate partners are executed and managed to the best outcome.
  • Oversee the Student Canadian Chiropractic Association development including the coordination of the annual national student conference, communications and onboarding programing, and SCCA National and Chapter supports to grow the program.
  • Collaborate with the Director of Public Affairs and the Sr. Manager of MARCOM to establish clear membership communication strategies and social media outreach initiatives to ensure member engagement and loyalty.
  • Liaise with CCPA as a key stakeholder alongside building strong relationships with the provincial associations.
  • Oversee the registration and member experience details for the bi-annual National Convention and Tradeshow in coordination with the Chief Brand Officer and other members of the team.
  • Oversee the Marketing & Communications Team including the execution of all strategic priorities and ensuring the execution of all member communication strategies.

Senior Management:                                                                                                                10%

  • Keep abreast of developments in corporate affairs and brief the CBO/CEO on relevant issues as they arise.
  • Tracks the progress of strategic priorities and works with the CBO in reporting progress of membership strategic priorities to the Board
  • As a member of the Senior Management team participates in the budget development and planning, strategic planning, issues management and overall leadership of the Association

Team Development:                                                                                                                 10%

  • Coordinate and lead Membership team meetings.
  • Recruit, hire, train and support department staff.
  • Coach, mentor, supervise and complete performance reviews for direct reports (Manager of Member Relations, Member Programs Associate)
  • Provide timely and effective feedback to team members.


  • 5 years of demonstrated experience working in a membership/client management setting
  • Experience managing a CRM preferably InfusionSoft
  • CAE or equivalent designation preferable
  • Management and supervisory experience preferably in an association setting
  • Strong marketing and communication skills and knowledge
  • Demonstrated skills and experience in marketing and communications
  • Bilingualism (English & French) is an asset


  • Post-secondary degree and 5 -7 years related progressive experience in association management


  • Project Management certification or demonstrated ability to manage complex projects
  • Experience managing membership databases
  • Demonstrated experience working with Infusion Soft is an asset
  • Demonstrated systems and database management experience
  • Communications, Marketing and Social media strategic development experience
  • 3+ years’ experience negotiating contracts and new program development for clients/members
  • Project management and coordination skills
  • Experience working in a senior leadership team
  • Demonstrated success as a leader
  • Superior communication (written and verbal) and interpersonal skills with the ability to work effectively with a range of stakeholders and partners

Relevant Skills and Attributes:

  • Advanced computer skills using Microsoft Office Suite
  • Ability to think strategically and make connections across departments
  • Strong leadership and supervisory skills; ability to motivate and inspire
  • Superior communication (written and verbal) and interpersonal skills with the ability to work effectively with a range of stakeholders and partners
  • Ability to work collaboratively and manage cross functional teams
  • Strong organizational and time management skills; ability to manage competing and diverse priorities
  • Diplomatic; strong problem-solving skills
  • Attention to detail
  • Content Management experience
  • Excellent proofreading skills
  • High attention to detail
  • Bilingualism (English & French) is an asset
  • Ability to work well with all stakeholders
  • Articulate – ability to problem solve issues accurately and efficiently
  • Works well in an open concept, team environment


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