Director, Peer-to-Peer Fundraising & Community Engagement

Organization NameJob CategoriesPosition TypeRegion and Location(s)Career LevelSalaryAd Online SinceApplication Deadline
Daily Bread Food Bank
  • Fundraising / Giving
  • Management / Executive
Full Time
  • Ontario - Metro Toronto Area
Executive (Dept. head, director)N/A2019-05-072019-05-26

The Position

The Director, Peer-to-Peer Fundraising (P2P) and Community Engagement develops, supports and champions opportunities to engage volunteers, employee groups, youth and families and community groups in independent fundraising and events, with an overarching goal of increasing revenue and in-kind (food) donations.

Key Performance Measures

  • Revenue growth and increase in quality food donations.
  • Participation rates: Number of independent fundraising / food collection initiatives (drives, events etc.) and number of contributors.
  • Account management: Meaningful actions, proposals and successful participation of key fundraising partners. Partners include media (e.g. CBC Sounds of the Season), industry (e.g. Walmart, Loblaws) and other corporations (e.g. Blakes’ Law Firm Challenge).
  • Engagement: Participation of volunteer groups, attendance at donor events and other opportunities.


Business Planning (25%)

  • Develop and oversee a program to engage youth at Daily Bread, in their schools, and in the community. Work closely with the Marketing & Communications team to develop toolkits and other collateral that will raise awareness, promote food drives, and support fundraising.
  • Further develop the corporate volunteer program to increase revenue from registration fees. Develop and implement a sales plan to optimize revenue from all available volunteer opportunities.
  • Develop and execute a champion/ambassador strategy to support workplace P2P fundraising and events.
  • Develop an In Memoriam and In Honour (tribute) program that will increase revenue and provide new opportunities for donors to reach out to their networks.
  • Identify and recommend new opportunities to increase revenue and engagement through P2P and event fundraising.
  • Work with the Vice President, Philanthropy to research and develop annual budgets, goals and work plans, and maintain a three-year sight line for the program to enable planning and sustainable growth.

Program Implementation (50%)

  • Engage families through youth volunteers and at community or public events to acquire new donors and increase revenue.
  • Engage employees to raise funds and collect food in their workplaces. Promote and support workplace initiatives with guides, communications collateral, competitions, presentations and public speaking.
  • Oversee the development of online and other tools to facilitate P2P fundraising and enhance the leader and donor experience.
  • Use analytics to enhance cultivation functionality and make evidence-based decisions.
  • Evaluate processes and documentation to ensure the P2P/engagement group of the development team is operating as efficiently and effectively as possible.
  • Work with teams across the organization to ensure that P2P fundraising and events are aligned with concurrent campaigns and Daily Bread’s brand.
  • Execute events to engage the community and acquire new donors.
  • Provide event management to support the Development team with donor cultivation and appreciation events.
  • Work with the donor relations/data team to ensure procedures are in place for accurate and timely P2P communications, event invitations and acknowledgement of gifts.
  • Ensure that donor contacts and actions are recorded in the fundraising database (NXT/RE) and maintain accurate electronic and hard copy files on all third-party fundraising.

 Team Coaching and Supervision (25%)

  • Work with three direct reports to clearly articulate project goals, activities, timelines and budgets.
  • Implement an account management approach (i.e. moves management) for selected food and fundraising partners.
  • Develop best practices approaches to P2P recognition, stewardship and program development.
  • Participate in activities to develop and share new ideas that will result in better work practices and collective, team-based success to achieve target fundraising results.


  • Attend functions as appropriate to promote Daily Bread and its programs to supporters and prospects.

Position Requirements

The Director, P2P and Community Engagement will have a combination of the following elements of experience and credentials, demonstrated core competencies and compelling personal attributes.

Education/Experience (or equivalent)

  • Post-secondary degree in fundraising, marketing, communications, or related field. A combination of relevant education and experience, including business development or sales, may be considered.
  • CFRE an asset.
  • 3-5 years of progressive experience in coordinating and promoting P2P fundraising.
  • 3-5 years managing events for fundraising.
  • Sound knowledge of donor cultivation, recognition and stewardship best practices.
  • Exceptional oral, interpersonal and presentation skills and the ability to motivate and inspire others and build relationships in support of Daily Bread.
  • Demonstrated skill and comfort in building relationships with prospective supporters.
  • Sound numeric ability and experience using fundraising software, Excel and other Office software.
  • Financial assessment, budgeting and financial monitoring skills.

Personal Characteristics

  • Can articulate vision and aspirational goals of Daily Bread into a clear and compelling presentation to senior corporate leaders and employee groups.
  • Is passionate about the mission of Daily Bread.
  • Works well within a team as a cooperator and team contributor.
  • Energetic, flexible, collaborative and proactive.
  • Driven to meet targets and rises to the challenge of stretch goals.
  • Ability to work with sensitive information with complete confidentiality.
  • Excellent judgment and creative problem-solving skills.
  • Ability to make decisions in a changing environment and anticipate future needs.
  • Must be able to work occasional evening and weekends.

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