National Annual Giving Officer

Organization NameJob CategoriesPosition TypeRegion and Location(s)Career LevelSalaryAd Online SinceApplication Deadline
Canadian Mental Health Association
  • Fundraising / Giving
  • Healthcare: Other Staff Positions
Contract - Full Time
  • Ontario - Metro Toronto Area - Toronto
Experienced (Non-manager)$30,0002019-06-282019-07-26

National Annual Giving Officer
1 Year Contract

The Canadian Mental Health Association is seeking qualified applicants for the role of National Annual Giving Officer to join the Fund Development team for a 1-year contract with the possibility of renewal, contingent upon ongoing funding. The National Annual Giving Officer will contribute to the overall objectives of CMHA by helping to maximize philanthropic support.

Reporting to the National Director of Fund Development, you will be responsible to develop a robust annual/community giving program for CMHA. In this role you will plan and develop, strategize and execute high-touch Annual Giving programs (donors to $9,999). Implementing and managing the Intermediate Giving program raising gifts between $10,000 - $24,999 using a combination of approaches will also be key. Identifying and qualifying prospective donors, cultivating positive relationships and directly soliciting donations at the annual and intermediate gift levels is also an integral part of this role. The high touch annual and intermediate giving programs will help to develop and create meaningful giving opportunities, leverage and upgrade donor giving and involvement (through Mental Health Week, Giving Tuesday, National Philanthropy Day and more), and build a giving culture at CMHA across the mosaic. This individual is responsible for building and managing a portfolio of potential donors capable and inclined to give at all levels with a focus on gifts of $1,000 to $24,999 or more annually and will design and implement appropriate cultivation and solicitation activities to inspire donors.

You will be responsible for growing the Intermediate Giving program and will utilize direct marketing and digital strategies combined with personal ask strategies. The Intermediate Giving program builds a bridge for donors between first gifts and major and planned gifts. This program provides opportunities to solicit these “middle” donors on an annual basis, to involve them in our cause.
Location: This position will be based out of our National office in downtown Toronto, ON

The Role

Planning and Reporting:

  • Develop an annual giving strategy plan in collaboration with the National Director, Fund Development, with respect to annual and online giving
  • Assist in the development of departmental and personal goals, objectives and strategies for fundraising
  • Set annual targets to realize year-over-year increases (with associated annual budgets) to support overall business planning
  • Prepare and present quarterly reporting and analysis of annual giving campaigns
  • Conduct and analyze research to identify trends to inform relevant decision making.


  • Solicit of annual donors through direct mail, including the organization and management of content, design, printing, data segmentation, mailing, tracking and reporting (all segments)
  • Increase direct mail appeal revenue by improving content through testing, expanding different segments, and other creative ways to reach donors
  • Identify a pool of current, past and lapsed donors capable and inclined to give $1,000 or more annually and cultivate and solicit their unrestricted support
  • Manage a pool of annual donors and strategically identify leadership prospects within the pool to move through annual giving pipeline to the next giving level
  • Plan and execute the annual employee giving campaign in collaboration with other departments
  • Develop and manage a monthly giving program
  • Develop and manage a planned giving program
  • Achieve and/or exceed revenue goals for the annual giving program by developing and implementing appropriate identification, cultivation and solicitation and stewardship strategies
  • Work with other staff and finance/communications to ensure meaningful and appropriate donor acknowledgements, receipts, reports, communication and stewardship of donors and prospective donors at the leadership annual giving level.


  • Update donor/prospect information into CRM in accordance with established standards
  • Maintain online infrastructure for additional programs as needed, i.e. matching gift search software or e-blast capabilities.

You have

  • A passion for CMHA and mental health and healthcare fundraising
  • 3-5 years of progressive fundraising experience including direct experience with annual gifts
  • A proven track record of success in campaign operations, high-end annual giving and other areas of fundraising
  • University degree and/or equivalent combination of education and experience
  • Demonstrated experience and success in prospect research, creating and implementing cultivation, solicitation and stewardship strategies for major gifts
  • Proven success in the ability to motivate, collaborate with and influence people; Strong technical acumen (MS Office, fundraising databases, online and other research tools)
  • Exceptional communications skills, both verbal and written / bi-lingual an asset
  • A strong work ethic with attention to detail and absolute commitment to accuracy, along with demonstrated strong analytical skills
  • A professional client centered acumen and adept at building relationships
  • Strong organizational skill set and able to effectively juggle multiple priorities under tight timelines
  • A flare for creativity, innovative, and resourceful
  • Demonstrated flexibility and adaptability
  • An effective and collaborative approach as a team player, sharing information freely.

We offer a flexible work environment along with a competitive salary and benefits package. The ability to travel and to conduct evening and weekend work may be required.

Are you a fit?

If you are interested in applying for this position please submit a PDF copy of your resume along with a cover letter documenting how you satisfy the requirements outlined in this job posting by July 26, 2019. We thank all applicants for their interest but advise that only those selected for an interview will be contacted.

About CMHA

Founded in 1918, the Canadian Mental Health Association (CMHA) is the most established, most extensive community mental health organization in Canada. Through a presence in more than 330 communities across every province, CMHA provides advocacy and resources that help to prevent mental health problems and illnesses, support recovery and resilience, and enable all Canadians to flourish and thrive.

Visit the CMHA website at

CMHA is committed to our workforce reflecting the diversity of the communities within which we work. As such, we encourage applications from persons with disabilities, members of visible minorities, First Nations, Inuit, and Métis people, people of all sexual orientations and genders, and others who may contribute to the diversity of our staff.


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