Membership Outreach Coordinator

Organization NameJob CategoriesPosition TypeRegion and Location(s)Career LevelSalaryAd Online SinceApplication Deadline
Registered Nurses Association of Ontario
  • Customer Service / Support
  • Event Coordination
  • Member Relations
  • Volunteer Management / Coordination
Full Time
  • Ontario - Metro Toronto Area
Experienced (Non-manager)N/A2019-02-222019-04-19

JOB SUMMARY:                                                                              

The primary function of the Membership Outreach Coordinator is to seek out opportunities to liaise with registered nurses, nurse practitioners and nursing students to develop and grow membership retention & recruitment programs for the Registered Nurses’ Association of Ontario.

This role is under a Collective Agreement at a Level 7 with a starting salary of $59,373 and at the 4th anniversary the salary will be $74,797.


  • Prepare and make presentations to Regions, Regions without Chapters and Interest groups promoting membership services & benefits and where necessary meet with executives to resolve issues, and /or implement retention/recruiting activities.
  • Coordinate marketing of relevant programs including preparing advertisements, web news, social media or other means and arranging for dissemination to wide audience.
  • Facilitate recruitment and retention of new graduates using digital marketing initiatives, email, social media, flyers, presentations or other recruiting methods.
  • Coordinate Board of Directors Student Placement and Leadership Luncheon events at board meetings and AGM.
  • Identify members who qualify for Member Emeritus and 25 Year Club, preparing cards/certificates and awards for issuance to members on annual basis.
  • Coordinate the promotion of Recognition Awards and the judging process with the Member Recognition Award Committee.
  • Coordinate the Permanent Education Fund (PEF) program.
  • Provide support to volunteer executives to enable them to successfully fulfill their roles in membership and retention and recruitment.
  • Prepare reports for and present findings to the Board of Directors and Committees when called upon.
  • Provide membership support to the Membership & Services department by being a front line service representative for all enquiries, from members and non-members and providing follow-ups on a variety of issues.
  • Participate in the staffing of the RNAO booth at various conferences to promote membership in RNAO.
  • Assist coworkers by providing guidance and information, when necessary.
  • Provide reception backup when required.
  • Provide customer service to members, non members and the public on a frequent basis conveying an image of excellent public relations service and support.
  • Other duties as required by this position.


  • University degree in marketing or relevant discipline and at least one year's related experience.
  • Expert knowledge of data collection methods (polls, focus groups, surveys etc.).
  • Strong analytical skills.
  • Excellent written and verbal communication skills.
  • Experience with digital marketing and expert use of social media.
  • Creativity to develop marketing collateral in a variety of formats.
  • Strong problem solving skills with good judgment.
  • Strong organizational and project management skills with ability to re-prioritize assignments and seek managerial guidance when necessary.
  • Excellent computer skills, including knowledge of Word and Excel and experience with computerized database software.
  • Previous experience in customer service work, especially with call centre is a definite asset.


  • Workflow requires re-prioritizing of workload, meeting multiple deadlines and working overtime as required.
  • Ability to work independently and under pressure of deadlines with maximum accuracy.
  • Travel within Ontario may be required.


  • Works in a climate-controlled office with some exposure to lack of privacy, noise, chemical substances, stress from multiple demands and strict deadlines.
  • Typical conditions are such that no risk of injury is present.

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