Digital Marketing Officer

Organization NameJob CategoriesPosition TypeRegion and Location(s)Career LevelSalaryAd Online SinceApplication Deadline
Children's Health Foundation of Vancouver Island
  • Marketing / Communications / PR
Contract - Full Time
  • British Columbia - Victoria & Island - Victoria
Experienced (Non-manager)N/A2019-07-292019-08-22

Working relationships

Reports to:                        Director of Marketing and Communications

Board committee(s):         N/A

Collaborates with:             Communications, Fund Development, and Community Investment teams

 

Position summary

The Digital Marketing Officer supports the implementation of Children’s Health Foundation of Vancouver Island’s marketing and communications strategy through managing social media, developing and executing a paid social media strategy, developing e-newsletters, optimizing the Foundation’s website, improving the online giving experience, and other responsibilities as required.

 

Primary responsibilities

  • Ensure the Foundation’s brand image, reputation, and voice are maintained across all platforms according to the Foundation’s communications guidelines
  • Create and post content while maintaining a high level of engagement on multiple social media accounts

  • Build and monitor paid online advertising campaigns through Facebook

  • Manage the Foundation’s website content and optimize it for a great user experience and strong SEO

  • Enhance the Foundation’s online giving experience, including building and testing landing pages

  • Work in collaboration with the Communications and Content Marketing Officer to incorporate written content for web and social media, and to build, test, and distribute e- newsletters

  • Work in collaboration with the fund development team to integrate, optimize, and monitor the third party online giving tool and online lead generation system

  • Track and report on key metrics and ROI of marketing initiatives, including weekly and monthly reports for social media and web

  • Help plan and carry out Foundation events as needed

  • Work collaboratively with the Foundation’s key departments including fund development and community investment

  • Collaborate with the Communications and Content Marketing Officer with other responsibilities as needed

 

Core competencies

  • Communication (Clear verbal & written communication/Effective listening)

  • Interpersonal skills (Social sensitivity/Approachability/Building and maintaining relationships)

  • Teamwork (Sharing information freely/Asking for help/Flexibility to pitch in)

  • Open-mindedness (Open to others’ ways of approaching situations/Works with shared agendas)

  • Accountability (Follows through on responsibilities and commitments/Reliable and dependent)

  • Confidentiality (Maintains details appropriately/Shares sensitive information with appropriate parties)

  • Creative thinking (Sees opportunities for new ways of working/Brings a fresh perspective and identifies unorthodox approaches to situations)

  • Daring (Comfortable taking risks and trying new things/Being a self-starter and initiating activities/Challenges the status quo)

 

Required skills and experience

  • Minimum two years of related experience in digital marketing
  • A high level or organizational ability, attention to detail, and ability to manage tight timelines

  • Proficiency in social media (Facebook for business, Instagram for business, Twitter, LinkedIn, YouTube)

  • Well-versed in managing and optimizing websites

  • Demonstrated expertise at building, testing, and distributing email newsletters

  • Proficiency with creating and monitoring effective paid Facebook ad campaigns

  • Ability to write concise and engaging content for web, social media, and e-newsletters with strong spelling and grammar

  • Proficiency in Wordpress and HTML

  • Familiarity with Blackbaud/Raiser’s Edge an asset

  • Ability to thrive under pressure in a fast paced and dynamic environment

  • Ability to engage with children, youth, and their families living with health challenges

 

Qualifications and education

  • Post-secondary education, preferably in marketing or communications

 

Working conditions

  • Full-time position with a 7.5 hour work day/37.5 hour work week Monday to Friday
  • 1-year contract position

  • Evening and weekend work required at times for events and other activities

  • Valid Class 5 driver’s license and access to a vehicle required for occasional meetings, events, and presentations across Vancouver Island and surrounding islands

  • The successful candidate will be required to work from the Foundation’s head office in Colwood

To apply

Please forward your cover letter and resume to Coralie Stern, Director of Marketing and Communications, at coralie.stern@islandkidsfirst.com. We thank all applicants for their interest however only those shortlisted will be contacted. To learn more about Children's Health Foundation of Vancouver Island, please visit us at islandkidsfirst.com.

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