|Organization Name||Job Categories||Position Type||Region and Location(s)||Career Level||Salary||Ad Online Since||Application Deadline|
|Breast Cancer Support Fund||Request for Proposal||Executive (Dept. head, director)||N/A||2019-04-03||2019-04-24|
Request for Proposal for Email Marketing and Donor Engagement Services
RFP Document: RFP #011018
Submission Deadline: April 24th, 2019
39 Old Mill Road #1002
Toronto ON M8X 1G6
Isabel Pascoe, Board Director, Lead Marketing & Communications
Table of Contents
On behalf of the Breast Cancer Support Fund (“BCSF”) we would like to invite you to participate in a Request for Proposal (RFP) process in order to choose an individual consultant or firm that will provides us with an Email Marketing and Donor Engagement Strategy.
BCSF is looking to engage with individuals and/or teams experienced in working with small shops.
To facilitate the selection process, BCSF is distributing this RFP to a select group. This RFP provides a short overview of our selection process, our requirements / expectations and provides instructions on how to submit your proposal.
Proposals will be received by email at email@example.com or to the following Mailing Address:
Breast Cancer Support Fund
39 Old Mill Rd #1002
Toronto, ON M8X 1G6
Proposals are due no later than 4:00 pm on April 24th, 2019
Any questions regarding this Request for Proposal should be directed to Isabel Pascoe, Board Director, Lead Marketing & Communications
To support Canadian breast cancer patients on their journey to wellness by providing short-term financial support.
To be Canada’s leading voice in changing the conversation about breast cancer by raising awareness about the financial challenges that accompany a diagnosis.
When people talk about breast cancer they talk about hope. They talk about pain and suffering, treatments and medications.
They talk about the loss of hair, strength, and spirit. People talk about surgeries and scars. They talk about fear. But they don’t talk about money.
People don’t talk about the cost of breast cancer. About how your money will run out before your cancer is gone.
About how millions of dollars are raised in the name of breast cancer, yet those diagnosed struggle, not to survive, but to afford to survive.
People don’t talk about that. But we do. And it’s why we exist.
Breast Cancer Support Fund (BCSF) exists to bridge the gap between the financial reality faced by breast cancer patients and the limited financial assistance available. We have provided more than $250,000 in short-term financial assistance to 174 breast cancer patients in need while undergoing treatment.
We support a wide spectrum of women – young mothers, students, working women, widows, single women, and the self-employed; women living on social assistance and disability pensions, women in the earliest stages of breast cancer and women diagnosed with Stage IV metastatic breast cancer.
Every year, millions of dollars are raised in the name of breast cancer and directed to research and education, while many patients struggle to pay expenses related to their diagnosis and treatment.
Despite all of the campaigns raising awareness, these efforts have not helped decrease the rate of breast cancer year over year, or even decade over decade.
The truth about breast cancer is that the financial burden can be just as devastating as the physical and emotional impact.
In Canada, more than 26,000 people will be diagnosed with breast cancer this year and too many of those patients will face a financial crisis.
This is why we exist – to bridge the gap between the financial reality faced by breast cancer patients and the limited financial assistance available. Our goal, with the help of individuals and organizations, is to be a change maker among breast cancer organizations by raising funds to help breast cancer patients, as we build a community of support.
The BCSF is soliciting proposals from qualified fundraising, marketing and communications professionals interested in developing a Donor Engagement strategy for the BCSF
We are looking for person/firm who will work in partnership with the BCSF team, set up a framework and develop content that will provide flexibility throughout the year, adjust messaging and/or approach.
Specifically, understanding the Breast Cancer Support Fund brand and how BCSF differs from other charities in the breast cancer community, you will deliver the following services:
The selected contractor will be asked to create three (3) email appeals in consultation with the BCSF board
2. Email Fundraising Strategy
The selected contractor will be asked to develop and execute a monthly donor-centric fundraising strategy (messaging and creative) and report on results and ROI.
The monthly emails will serve to:
Note: BCSF will be responsible for supporting these fundraising efforts through social media channels campaign.
3. Donation Acknowledgement Program
The selected contractor will provide messaging to acknowledge first-time, repeat and monthly donors. BCSF will execute the Donation Acknowledgment program.
Twice a year, the selected contractor will create a newsletter that will help to bring awareness of BCSF and its marketing efforts. The spring issue will cover highlights of our annual fundraising event. The fall issue will be a Cancer Awareness issue and will highlight issues and activities carried out by BCSF during the year.
BCSF is planning to follow the following timeline in terms of vendor selection and work effort kickoff:
March 29, 2019
Q&A deadline regarding RFP from vendors
April 15, 2019
Submission of Proposal
April 24, 2019
Review of submissions and references
April 30, 2019
Consultant is selected
May 15, 2019
Activities kick off
June 1, 2019
BCSF expects each contractor/firm to submit their RFP responses following the content/format outlined below:
Firms are welcome to send any additional information, presentations, and materials – however they should be separate from the qualification letter and might not necessarily be taken into account for the down-selection purpose.
All documents mentioned above should be sent before the close of business on April 24th, 2019
Electronically to firstname.lastname@example.org
Mailed to BCSF c/o 39 Old Mil Rd. #1002
Toronto, ON M8X 1G6
The selected bidder will be required to enter into a confidentiality agreement with the BCSF, which will be provided to the selected bidder at the conclusion of the selection process.
The criteria used to evaluate each bidder’s proposal will include, but not be limited to the following evaluation criteria (not listed in order of significance):
The evaluation committee will be composed of BCSF Board members and Advisory Committee members.
The BCSF reserves the right to accept or reject any or all proposals, or any part of any proposal received. The BCSF further reserves the right to make a decision based upon various selection criteria. Price alone will not be the sole determining factor in the selection process. Further, the BCSF reserves the right to negotiate the final details of the Contract with the successful Bidder.