Marketing Manager - 12 month contract

Organization NameJob CategoriesPosition TypeRegion and Location(s)Career LevelSalaryAd Online SinceApplication Deadline
The Living Arts Centre in Mississauga
  • Marketing / Communications / PR
  • Design / Graphics
  • Program / Project Management
  • Supervision / Team Leader
Contract - Full Time
  • Ontario - Mississauga
  • Ontario - Peel Region
Manager (Supervisor of Staff)$65,000 - 75,0002019-08-082019-08-23

The Living Arts Centre in Mississauga is a not-for-profit, charitable organization that operates the premiere arts and culture facility located in the heart of Mississauga, Canada’s sixth largest city.  Dedicated to being a place for global engagement in the arts, the Centre houses a stunning landmark atrium, three presentation ready theatres, seven professional craft studios, and an attractive in-house restaurant and burgeoning catering operation.   With a mission to promote Arts for Life, the Centre plays host to hundreds of performing arts, educational, community, and corporate events and activities each year. The Living Arts Centre in Mississauga is a dynamic and accessible gathering place for creativity that welcomes more than 400,000 discerning and culturally diverse visitors annually. 

 JOB SPECIFICATION:

We are looking for an experienced, creative, goal-oriented, and hands-on marketing professional to lead our small but strong marketing team in delivering a cohesive and profitable marketing strategy for the Living Arts Centre. The position is a 12 month full time contract with the possibility for extension.

You will be responsible for the planning, design and execution of traditional and digital marketing campaigns to achieve targeted sales.  You will secure and maintain strong relationships with traditional and digital service providers.   As a self-starter with strong organizational agility, you will work across all levels and departments of our organization to identify and promote the many opportunities for engagement in programs, initiatives, activities, and events and attract loyal audiences, supporters, and stakeholders. You will carry out timely market research (include tracking and analyzing the performance of advertising campaigns), manage the marketing budget, and ensure that all marketing material is in line with our brand identity.  You will have hands-on experience with web analytics tools and be able to turn creative ideas into effective cross-channel advertising projects.

PRIMARY RESPONSIBILITIES:

  • Plan and deploy successful traditional and digital marketing campaigns for the programming, events, and activities of the Centre
  • Build strategic relationships and partnerships with key industry players, agencies and vendors
  • Manage a small team of reports including workload oversight, coaching and development
  • Oversee creation of and approval for all traditional and digital marketing material generated to motivate the target audience to “take action”
  • Produce valuable and engaging digital campaigns and content for our website that increases web traffic, and that attracts and converts our target groups
  • Plan, create and develop high-quality content for social media, websites, newsletters, press releases and any other distribution channels ensuring all messaging aligns with key business strategies
  • Regularly monitor market trends, research consumer markets and competitors’ activities, and analyze consumer behavior in order to adjust campaigns accordingly in a time sensitive manner
  • Ensure brand consistency through all marketing channels
  • Prepare, monitor and report on the marketing budget on a monthly and annual basis and allocate funds wisely within approved budgets
  • Analyze sales and marketing metrics, report on the performance of marketing campaigns, and assess ROI and KPIs, to gain insight for future campaigns
  • Lead brainstorming and collaboration with all relevant areas of the organization for new ideas and strategies, especially through emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Develop and execute go-to-market strategies seeking high-level placements in print, broadcast and online media, for new and existing programs, launches, and promotions.

QUALIFICATIONS AND REQUIREMENTS:

  • Post-secondary education in marketing or related field
  • Five years of experience in marketing coupled with the passion for ongoing learning and keeping up with trends & technology with proven experience in identifying target audiences and in creatively devising and leading cross-channel marketing campaigns that engage, educate and motivate inbound sales
  • Hands-on experience with CRM software and Content Management Systems
  • Solid knowledge of web design and technologies, SEO & SEM, website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends), and ad serving tools (e.g., DART, Atlas)
  • Up-to-date with the latest trends and best practices in online marketing and measurement including A/B and multivariate experiments
  • Proven ability to develop new strategies and outside-the-box ideas for social media including blogs, Facebook, Twitter, Instagram, Influencers, etc.
  • Excellent communication skills (verbal and written)
  • Experience in setting up and optimizing email and Google Adwords campaigns
  • Experience in optimizing landing pages and user funnels
  • Understanding of HTML, CSS, and JavaScript development and constraints
  • Ability to manage direct reports and influence peers
  • Ability to multitask and monitor several projects and accounts on a daily basis
  • Ability to work well under pressure and manage time effectively

The deadline to apply for this position is August 23, 2019.

The Living Arts Centre is an Equal Opportunity Employer and operates in accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code.  If selected to participate in the recruitment, selection and/or assessment process, we ask you to please inform Living Arts Centre staff of the nature of any accommodation(s) you may require in respect of any materials or processes used to ensure your equal participation.

https://www.livingartscentre.ca/employment

 

 

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