Considering a diversity or inclusion campaign? Read this first!

A message of diversity is sweeping the country and Canadian brands and organizations are taking a leading role in incorporating messages of inclusion and acceptance into their campaigns. A few examples: To celebrate 100 years in Canada, Harley-Davidson launched its...

The three things missing from every sponsorship package (and the one thing there is too much of!)

As part of our work at The Sponsorship Collective, we review hundreds of sponsorship decks every year across Canada and the US. There are some simple changes that every sponsorship seeker should implement to make the strongest deck possible. A...

The sponsorship package is an outcome, not the starting point

Most organizations start their sponsorship journey by creating a sponsorship package. They create beautifully designed proposals, edited by multiple levels internally, voted on by the board and written (and rewritten) with every single eventuality in mind. “If we create a...

The most powerful asset in sponsorship

There is one thing that every single sponsorship property has to offer that every single sponsor wants...and very few sponsorship seekers realize they have it. What is this magical thing that will make your sponsorship sales so much easier? I’m...

Disruption in the marketplace: Pay attention to these three sponsorship trends

The sponsorship landscape has changed dramatically over the last five years and the pace of change has picked up, with no signs of letting up. While this increased pace of change makes it challenging for sponsorship sales professionals, it also...

Goldilocks and the three sponsorship packages: Creating a “just right” sponsorship proposal

Interested in learning more about how to create an effective sponsorship package? We've partnered with the author to present a free webinar on September 22, 2016. Click here for more information and to register! The practice of sponsorship sales isn’t...

Are you setting yourself up for corporate alliance success?

    It often seems like a fundraising holy grail: a long-term corporate partnership for your charity. But seasoned corporate alliance professionals will counsel that preparing for a corporate partnership is even more important than landing one. Here are top...

Do you know the six types of corporate social initiatives?

Companies across Canada and around the world, from “Mom & Pop” shops to multinationals, are making serious efforts blend profit and purpose. Whether it’s called ‘corporate citizenship’ or ‘cause marketing’, a huge amount of jargon has emerged around the concept...

Cause marketing for the small shop

In part one of this series we took a look at sponsorship and some of the things holding back the small shop in that area. In this article, we are going to turn our attention to cause marketing for the...

Corporate fundraising in the small shop: Common misconceptions

Sponsorship and cause marketing are essential components of any corporate fundraising strategy. If you aren’t doing sponsorship and cause marketing as part of your fundraising plan, you should be! The small shop, defined as less than three fundraisers or under...