Sponsorship activation, fulfillment and follow up

In part one and two of this three part series we covered how to increase sponsorship revenue, how to build a solid sponsorship package and how to get the meeting (and the second meeting!). So what else could there be?...

Custom sponsorship packages and the prospecting meeting

In part one of this series we unpacked the sometimes complicated world of cause marketing and decided to focus on corporate sponsorship as the main revenue goal this fall. That said, many of the principles we are discussing here will...

Raise more sponsorship dollars this fall

Before we dive in and look at some turnkey ways to increase your cause marketing revenue, let’s start at the beginning. What is cause marketing? The way I use the term is in reference to all of the ways that...

Corporate matching gift programs: Understanding the essentials

Claudia cares so much about a nonprofit that she donates $500 to the organization. The donation is well received, but Claudia discovers that the nonprofit needs another $500 to cover the expenses for upcoming programs. Claudia wants to help more,...

Focusing on shared value: The changing nature of nonprofit and business partnerships

It wasn’t that long ago that nonprofits and charities had the corner on doing social good, and their relation to businesses simply revolved around asking them for money. In the last few years, however, the relationship between nonprofits and businesses...

Return of NHL ushers sigh of relief from Canadian charities

Open the floodgates! The wait is over! The 113-day spat that kept Canadians from enjoying the highest level of our national winter sport is finished, and with it, the dam withholding the millions of dollars, and ample publicity, that annually...

Beyond bake sales: Two perspectives on workplace giving

When you’re a $13-billion enterprise spread out over 100 offices across Alberta, not all of your 8,800 employees are going to agree on everything. They’ll bring different lunches to work each day. Some will wear suits, while others will don...

Fundraising Q&A: Approaching small businesses for support

Thanks for last month's article on corporate investment; what do we do if our community is too small for corporations and we only have small businesses to approach? Step one is to always remember that individuals should be your first...

Fundraising Q&A: Strengthening corporate investment

What do you recommend to strengthen our charity's approach to corporations? Asking businesses for support is often the second default after "let's have a special event!" What you need to remember in your diversified fundraising plan is neither of these...

Paper balloons and McHappy miracles: Does point-of-sale philanthropy actually work?

For most consumers, the experience is familiar, albeit fairly forgettable. You’re loading up on necessities (or frivolities) at the cash register of your nearby big name drug, grocery, hardware or beer store, and the clerk asks if you’d like to...