Sponsorship or charitable contribution — what’s in a name?

Sponsorship? Donation? Partnership? Corporate philanthropy? Does it really matter what we call it? The answer to the question is, "You bet it matters." And the reason is very straightforward: The failure to understand the nature of a particular type of...

Know them before you get to know them

"Without research, you'll take up a huge amount of time and effort with very disappointing results," says Nina Kaiden Wright, president of Arts and Communications, a consultancy specializing in arts sponsorships. "Research is the essence and the heart of everything...

Thirty-two back doors to success

"Stick your foot in the door until it bleeds." British fundraiser Tony Elischer's maxim for corporate fundraising may not paint a welcoming picture, but it does share what is often the most effective strategy for success in this increasingly competitive...

Cause Related Marketing: An Introduction

It's not a viable option for every organization, but cause-related marketing (CRM) is definitely a serious component for the fundraising mix of many not-for-profits and charities. In addition, CRM has survived for twelve years and has matured beyond the point...