Original broadcast date: Thursday, May 23, 2019

Summary: Charities, once seen as the most trusted and cherished institutions in Canada, now are constantly under scrutiny for their impact, use of funds, even their ethics. And as charities are rushing to respond, businesses are pulling ahead – attracting talent with promises of amazing cultures, and in the case of purpose-driven businesses, generating positive social impact too. So what can you do, without huge salary offers, or swanky office spaces, and how can you continue to attract and retain the best people out there? The answer is investing in culture. Join behaviour and culture change experts Kin&Co as they provide 5 top tips for using culture to your advantage.

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About the presenter

Jessica Pelchat is the National Director at Kin&Co Canada, an award-winning culture and behaviour change consultancy that fixes the way the world works. She brings a wealth of experience working at the intersection of strategy, communications and sustainability over the last decade, guiding some of Canada’s largest employers in both the corporate and not for profit sectors to realize their goals through holistic organizational change. She is driven by the transformation and growth of a purpose-driven business, and cares deeply about the people she works with – making sure that the serious work of social change also includes some playfulness, an occasional pun, and little moments of bold inspiration.


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