CORPORATE SPONSORSHIP

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If you think that corporate sponsorships are only for big charities with established brand names, then you're missing a golden opportunity to build more support for your cause. Regardless of your organization's size or focus, you too can build lasting and valuable partnerships with corporate sponsors. Get started today by learning how to approach them effectively and how to build win-win relationships that can last for years.

Learning Objectives

  • Understand the different types of sponsorships and their purposes.
  • Differentiate between corporate sponsorship and corporate philanthropy.
  • Identify emerging trends in Canadian sponsorship.
  • Inform best practice for securing sponsorships, including valuation, activation budgeting, soliciting and confirming the agreement.
  • Learn how to evaluate and report on the impact of your sponsorships.

Course Curriculum

  • Module 1: Understanding Corporate Sponsorships
  • Module 2: The Sponsorship Development Process
  • Module 3: Sponsorship Evaluation

Links and Additional Resources

  • 7 downloadable resources and course transcript
  • 14 links to online resources

Course Level/Prerequisites/Certification Credits

Introductory level, no prerequisites.

Recommended companion courses: Case for Support, Proposal Writing

Final Exam --Take the optional final exam at the end of the course. If you pass with 70% or higher, please contact help@charityvillage.com with your exam score to receive your course certificate.

This training may be used to meet the requirements for renewing the Certified in Volunteer Administration (CVA) credential. One Professional Development Unit (PDU) is awarded for each 50-60 minute session or contact hour in topics related to volunteer resources management. For more details about the CVA program and renewal requirements, visit www.CVAcert.org or email info@cvacert.org.

Continuing education certification-eligible through the Professional Administrators of Volunteer Resources - Ontario (PAVR-O). For more information, please email pavro@pavro.on.ca. 

Duration

This course is on-demand, meaning that you can take it anytime, at your own pace. The course takes approximately 1 hour to complete from start to finish, but you have unlimited access for 3 months. You can choose to take the course in one sitting or in smaller bites. Either way, the course is entirely flexible and up to you how fast you complete it!

Price

$99 - this price includes the 3-month unlimited access and all the course downloads.

About the Course Author

Nicole Beatty’s career is focused on nonprofit management and fund development. She has communications degree from the University of Ottawa and a certificate in Fundraising Management from Ryerson University and worked for the Canadian Red Cross and Toronto General & Western Hospital Foundation, among others. Nicole is a Certified Fund Raising Executive (CFRE) and has worked with Global Philanthropic, where she was responsible for developing the Melbourne and New Zealand markets. Nicole has started three charities (Local Food for Local Good, Sounds of the Next Generation and US charity, GenerationChange), initiated the local 100 People Who Care movement and co-founded Cultivate Community. Nicole was recognized for her community service at the 2017 Cobourg Civic Awards with the Mayor’s Award of Distinction. She also serves as an elected official (Councillor) for the Town of Cobourg.