FREE WEBINAR: How to create a strategic social media content plan


Learn how to create a strategic social media plan that is both effective and easy to maintain at our free webinar on November 7!


Opening up a social media account is easy. Coming up with consistent and engaging content that your supporters will love? Not so much. Facebook. Twitter. Instagram. LinkedIn. Searching for new content, leveraging awareness days for your cause, creating your own content, liking, sharing, commenting...You are running as fast as you can on the overwhelming content hamster wheel but it feels like you can never catch up.

This webinar, specifically presented for nonprofit staff and volunteers, will help you to create your content strategically using a 5 pillar framework that will strengthen your brand, build your authority online, and save you capacity during the day.

How to create a strategic social media content plan

Topic: How to create a strategic social media content plan

Date: Thursday, November 7 at 1pm ET / 10am PT (webinar is one hour in length)

Skill Level: Introductory. This session will be of interest to nonprofit professionals and volunteers tasked with keeping their organization's social media accounts up to date.

Cost: Free - Register Now

Important Note: While registration is open to all, attendance is limited to the first 1,000 people to sign onto the live session. We suggest signing on five minutes early to have the best chance of getting on the live session. If for any reason you aren't able to connect to the live session, rest assured you'll get the full recording by email the following day.

What you'll learn

Learning objectives for this session include:

  • How to create an editorial content plan that can be used across multiple platforms
  • How to map out a month’s worth of content in one afternoon using the 5 pillar framework
  • How to define your target audience and connect on an emotional level through authentic story telling (no matter if its video, FB live, stories or posts)
  • How to create engaging content that positions your organization as authority in your field
  • How to clearly communicate your brand message and differentiate your cause from others

NOTE: This webinar will be recorded - if you cannot make the live session, complete the registration form and a recording will be emailed to you the day after the live session. We are happy to provide a closed captioned recording upon advance request.

About the presenter

Kerstin Heuer is a marketing consultant and founder of Non Profit Today. Since 2008 she has used the trifecta of branding, marketing, and design to help nonprofits communicate the heart of their organization, connect with their audiences, and achieve their missions. With over 25 years of industry experience and lessons learned from work on 500+ non-profit projects, Kerstin is skilled in collaborating with NPOs to make sure they have a clear message and the traction they need to spread it. Connect with her on Linkedin or email her at:

What's a webinar?

Think of a webinar as a way to attend a conference without leaving your workplace or home. Using your computer and telephone, you can hear a presentation (like a conference call) and also see the presenter's slides (watching over an internet connection). You won't be able to see the presenter, or others attending the program -- and they won't be able to see you. You will be able to ask questions - the webinar can be as interactive as you want to make it. The webinar will also be recorded and made available to you after the session, so there's no need for frantic note-taking!

Don't miss out on this free learning opportunity - register today!

We are here to help!

Have a question about CharityVillage and how we can help you with your recruitment? Your local Territory Manager would be happy to hear from you and would be pleased to answer any of your questions.

Toronto - Central
Amanda Dexter: 1-877-459-1352
Jane Barr: 1-866-888-2232

North & East Toronto, Eastern Ontario, National Capital Region, Quebec & Atlantic Canada
Amanda Dexter: 1-877-459-1352

North & West Toronto, Central / Southwestern / Northern Ontario & Nunavut
Jane Barr: 1-866-888-2232

Western Canada: British Columbia, Alberta, Saskatchewan, Manitoba, Yukon & NWT
Stephanie Wilson (nee Mc Leod): 1-855-248-0673


"Thank you for offering this valuable webinar. I could have really used something like this when I first entered the world of non profit world."

- Past CharityVillage Webinar Participant