Original broadcast date: Wednesday, February 27, 2013
Summary: Claire Kerr, Director of Digital Philanthropy at Artez Interactive, explains why despite the wildly popular examples we see profiled in the news, most charities have discovered that social media is not a top-performing single channel for fundraising! Similarly, many organizations struggle to leverage the mobile channel for meaningful fundraising results. Does this mean that “social” and “mobile” have no role in your multi-channel fundraising strategy? She examines how charities like yours are using integrated social login, multimedia storytelling, gamification, mobile web, mobile apps & more to support and enhance their efforts online.
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