Original broadcast date: Thursday, November 16, 2017
Summary: Are you sending out sponsorship packages every week and hearing nothing back? Gold, Silver, Bronze doesn’t work…but what do you use instead? Simply throwing together a bunch of facts about your cause along with a chart with predefined levels is not going to cut it in the highly competitive sponsorship space. Building a sponsorship deck is a process and it requires your organization to ask some tough questions. In this session, sponsorship expert Chris Baylis of The Sponsorship Collective will show you exactly what you need to do to build a business case that sponsors will want to read.
Download the presentation slides
Click here to get the Sponsorship Template (must provide email address to download)
Read more about creating a sponsorship package
Read more about sponsorship valuations
Watch Chris Baylis' past CharityVillage webinar, Goldilocks and the Three Sponsorship Proposals
Take the CharityVillage Corporate Sponsorship eLearning course
Watch the Recording
About the presenter
Chris Baylis is an expert in sponsorship valuation and sponsorship strategy. Chris works with brands and sponsorship properties to define their sponsorship goals, determine market value of their sponsorship assets and create strategies that work. Chris is the President and CEO of The Sponsorship Collective, a board member of the Association of Fundraising Professionals and an international speaker and consultant on all things sponsorship marketing.
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