The Drivers of Greater Donor Behaviour

 

Original broadcast date: Thursday, November 29, 2018

Summary: Sector3Insights has recently completed a unique North American study, across hundreds of charities, to explore what drives donors to greater charitable behaviour. This recorded webinar presents key findings from the study, which will highlight the most important characteristics for stronger donation motivation.

Watch the Recording

 

About the presenters

In 1986, John Hallward created Tandemar Research, with his partner, and sold it to Ipsos in 2000. Since then, John has had a global role supporting the expansion of Advertising + Brand Equity Tracking expertise within Ipsos. In 2016, John was honored as “Fellow” of the Market Research and Intelligence Association. Outside of his professional research career, John is very passionate and active in the nonprofit sector as a busy volunteer: He sits on a half-dozen nonprofit boards. He also started and is Chairman of GIV3. This is a Canadian-based charity with the mission to encourage more Canadians to be more giving (including hosting GivingTuesday.ca and The Great Canadian Giving Challenge). More recently, John has opened a new social-enterprise market research consultancy, Sector3Insights, to leverage his corporate insights to help nonprofit organizations in the USA and Canada achieve greater donor appeal and impact in their communications.

 

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