The Small Nonprofit Podcast: How to craft stories to raise more money with Vanessa Chase Lockshin

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Stories are the backbone of good fundraising and critical to small organizations. We often hear how important stories are, but not how to craft good ones. After all, there is a difference!

Vanessa Chase Lockshin, storytelling guru, breaks it all down for you in this podcast, helping you identify where you might be going wrong and walking you through how to craft a compelling story that will raise you more money.

In this episode, we break down exactly:

  • where you might be going wrong in your current storytelling
  • the most important factors to crafting a good fundraising story
  • how to articulate impact
  • how to understand your audience

Vanessa gives it to you straight and helps you where you are. Never written a story before? No worries! Need to re-train your storytelling muscles, we've got you covered!

Listen to the full episode now on our Small Nonprofit Podcast landing page!

Subscribe & Review in iTunes

Are you subscribed to the podcast? If you’re not, I want to encourage you to do that today. We have even more great interviews coming and I don’t want you to miss an episode. Click here to subscribe in iTunes!

Now if you’re feeling extra inspired, I would be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast. Just open the podcast in iTunes, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!

Also listen at:

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Resources from this Episode

Vanessa's Website
Vanessa's Book
Archive of storytelling case studies and interviews with a variety of nonprofits
Watch Vanessa's recorded webinar for CharityVillage: Budget Friendly Ideas for Donor Stewardship

Watch more episodes of the Small Nonprofit Podcast

You are going to change the world. We can help. Running a small nonprofit is not for the faint of heart. With limited resources and fueled by a combination of caffeine and passion, small charity leaders are unsung heroes. The Small Nonprofit podcast, by CharityVillage and The Good Partnership, gives you down-to-earth, practical and actionable expert guidance on how to run a small nonprofit. From leadership and law to fundraising and finance, we’ve got you covered. Forget comparing your organization to the big shops, we’re creating a community of nonprofit leaders who are going to change the world, one small nonprofit at a time. Click here for more episodes!

Your Hosts

Cindy Wagman spent 15 years as an in-house fundraiser at organizations large and small before founding The Good Partnership – a boutique fundraising firm focused on small nonprofits. She has worked in social justice, health, arts, and education organizations. She has overseen and executed everything from annual campaigns to multi-million dollar gifts. She became a Certified Fundraising Executive in 2009 and received her MBA from Rotman at the University of Toronto in 2013.

With more than ten years of experience in development, staff and stakeholder management, strategic thinking, partnerships, board governance, and program development, Aine McGlynn is a diversely talented, self-starter committed to finding creative solutions in unexpected places. Aine holds a PhD from U of T and has a history of academic publishing, along with her decade of nonprofit sector experience. She is a practitioner-scholar focused on how to help nonprofits build their capacity to be successful at fundraising.

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