Twenty-one hot topics for your nonprofit's blog

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One of the biggest challenges organizations face when they develop a blog is finding the resources to devote to blogging. This challenge is even more difficult if you don't know what you should blog about. You may write a few posts, run out of ideas and let your blog sit empty as you devote your time to projects that have a greater impact on your organization. However, to realize benefits from a blog, you must regularly post relevant and engaging content.

Below is a list of 21 possible topics for your nonprofit blog. If you used each of these topic ideas once a month, you would have enough posts to support an active blog that can bring lots of traffic to your website. You can also pick and choose the topics that would work best for your organization.

  1. Share your organization's latest research
  2. Post educational information or "how to" tips. If you work for a health organization, you can provide healthful living tips. If you run an animal shelter, you can give readers advice on how to take care of their pets.
  3. Discuss a problem in your community.
  4. Tell readers about your programs, events and initiatives.
  5. Comment on the latest local, national or international news in your sector.
  6. Reformat your press releases into blog posts to highlight your organization's latest news.
  7. Profile a staff member, volunteer or member of your community. Share stories about their work and why they are involved with your organization.
  8. Interview your executive director, another key employee or a board member about a hot topic.
  9. Interview your sector's leaders (e.g. activists, community leaders, authors or politicians) about one of your key issues.
  10. Acknowledge individual donors by asking if you can profile them. The blog post can discuss their relationship to your organization and explain why they contribute.
  11. Inspire readers with your success stories and case studies.
  12. Accept guest posts from your constituents. Allow them to tell their stories.
  13. If your organization is open about discussing controversial topics, you can rant about something. Just be prepared for negative backlash.
  14. Post photos and write short captions under them.
  15. Post videos of your latest projects, appeals and events.
  16. Report about an event or conference you have attended. You can even blog live from the event.
  17. Review something (e.g. a book, program or event).
  18. Develop a resource list. If constituents regularly ask you for information on a specific topic, you can give them a list of online resources.
  19. Link to a post on another blog and tell your readers why they should check it out.
  20. If you're active on Twitter, you can share your weekly "top tweets." That way, your readers who don't use Twitter can keep up with your latest news, and your readers who use Twitter will be compelled to follow you.
  21. Mention your other social networks. For example, you can highlight discussions you are having with your community on Facebook and encourage readers to join the conversation.

If you still need ideas, ask your community what they want to read. They can provide you with insight into what topics are the most relevant to their concerns.

Rachel Foster is a fundraising communications consultant who helps organizations raise awareness and funds. Visit www.freshfundraising.ca to download a free copy of Storytelling for Nonprofits: How to Craft Stories that Engage Donors.

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