Communications

Three expert tips to level up your advocacy writing

Written By: Jennifer van Gennip
June 21, 2019

Use these three tips to write more effective advocacy letters.

Five steps to maximize your strategic partnerships

Written By: James Chalmers
June 5, 2019

Go beyond a traditional sponsorship agreement with a strategic partnership.

Social media for nonprofits in 2019: Why defining your key messages is the first step

Written By: Kerstin Heuer
May 22, 2019

If you are struggling with social media for nonprofit in 2019, stop posting, go back to the beginning, and define your key messages.

The Small Nonprofit Podcast: Put an end to your marketing frustrations with Kerstin Heuer

Written By: CharityVillage
April 18, 2019

This week's podcast tackles some common marketing and branding problems.

Playing politics with charities: Is unfettered political advocacy by charities a good thing?

Written By: Andy Levy-Ajzenkopf
March 20, 2019

In light of a recent ruling by the CRA, we look at two views on political advocacy by charities.

The Small Nonprofit Podcast: What is SEO and how to get it right with Rachel Di Martino

Written By: CharityVillage
March 11, 2019

Learn all about SEO and content marketing in this episode of The Small Nonprofit.

The Small Nonprofit Podcast: Government relations 101 with Chris Holz

Written By: CharityVillage
March 1, 2019

Learn all about government relations and lobbying in this episode of the podcast.

The Paradigm Shift™: The ecosystem of brand, cause and consumer

Written By: James Chalmers
February 13, 2019

As the way that Canadians contribute continues to evolve, it is essential that Canadian charities keep up with their own evolution.

Seven simple steps to start your own story bank

Written By: Fraser Green
January 16, 2019

Get started with storytelling by creating a story bank at your organization.

How to implement your nonprofit branding plan

Written By: Kerstin Heuer
December 12, 2018

Once you have your new branding plan in place, how do you successfully implement it?

How to optimize your efforts and extend your reach through the power of design

Written By: Lauren Nisbet for the Association of Registered Graphic Designers (RGD)
December 7, 2018

These case studies from the Association of Registered Graphic Designers show why investing in graphic design might be good for your ROI.

Three essential steps to create an epic brand for your nonprofit

Written By: Kerstin Heuer
November 14, 2018

Questions you need to ask to move from story lead to story development

Written By: Marlene Oliveira
November 14, 2018

Ask these questions to decide which stories to pursue through to development.

The Small Nonprofit Podcast: Digital marketing DIY with Avery Swartz

Written By: The Good Partnership
October 24, 2018

In this episode of the podcast, get all your questions answered about digital marketing, including social media, email and websites!

Government appeal: Federal government plans to appeal recent ruling on political advocacy for charities

Written By: Andy Levy-Ajzenkopf
October 3, 2018

The recent ruling opening the door to allowing charities to pursue unlimited political advocacy is being appealed by the federal government.

What branding is and why your nonprofit needs it

Written By: Kerstin Heuer
October 3, 2018

If you think branding just refers to your organization's logo, think again!

The building blocks for a balanced email fundraising program

Written By: Charlotte Field
September 26, 2018

These four types of email campaigns will help you lay the foundation for a successful email program.

How Canadian organizations are using Facebook for engagement and advocacy

Written By: Elisa Birnbaum
September 19, 2018

Facebook has become an integral tool for many nonprofits - but not solely for posting updates.

The Small Nonprofit Podcast: How to craft stories to raise more money with Vanessa Chase Lockshin

Written By: The Good Partnership
September 17, 2018

In the third episode of The Small Nonprofit Podcast, Vanessa Chase Lockshin discusses how better storytelling can help you raise more money.

Digital is a strategy, not just random tactics

Written By: Ryann Miller
August 29, 2018

Are nonprofit organizations thinking about digital all wrong?

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