Marketing

Is your nonprofit organization ready for Google Grants?

Written By: Lily Shaddick
November 6, 2019

Six reasons why charities should get Google Grants

Written By: Simon Choy
August 7, 2019

If your charity isn't applying for Google Ad Grants, here are six reasons you should apply now!

Five steps to maximize your strategic partnerships

Written By: James Chalmers
June 5, 2019

Go beyond a traditional sponsorship agreement with a strategic partnership.

Social media for nonprofits in 2019: Why defining your key messages is the first step

Written By: Kerstin Heuer
May 22, 2019

If you are struggling with social media for nonprofit in 2019, stop posting, go back to the beginning, and define your key messages.

The Small Nonprofit Podcast: Put an end to your marketing frustrations with Kerstin Heuer

Written By: CharityVillage
April 18, 2019

This week's podcast tackles some common marketing and branding problems.

The Small Nonprofit Podcast: What is SEO and how to get it right with Rachel Di Martino

Written By: CharityVillage
March 11, 2019

Learn all about SEO and content marketing in this episode of The Small Nonprofit.

The Paradigm Shift™: The ecosystem of brand, cause and consumer

Written By: James Chalmers
February 13, 2019

As the way that Canadians contribute continues to evolve, it is essential that Canadian charities keep up with their own evolution.

How to implement your nonprofit branding plan

Written By: Kerstin Heuer
December 12, 2018

Once you have your new branding plan in place, how do you successfully implement it?

How to optimize your efforts and extend your reach through the power of design

Written By: Lauren Nisbet for the Association of Registered Graphic Designers (RGD)
December 7, 2018

These case studies from the Association of Registered Graphic Designers show why investing in graphic design might be good for your ROI.

Questions you need to ask to move from story lead to story development

Written By: Marlene Oliveira
November 14, 2018

Ask these questions to decide which stories to pursue through to development.

Three essential steps to create an epic brand for your nonprofit

Written By: Kerstin Heuer
November 14, 2018

The Small Nonprofit Podcast: Digital marketing DIY with Avery Swartz

Written By: The Good Partnership
October 24, 2018

In this episode of the podcast, get all your questions answered about digital marketing, including social media, email and websites!

What branding is and why your nonprofit needs it

Written By: Kerstin Heuer
October 3, 2018

If you think branding just refers to your organization's logo, think again!

Digital is a strategy, not just random tactics

Written By: Ryann Miller
August 29, 2018

Are nonprofit organizations thinking about digital all wrong?

Free essential software guide for nonprofits: Essential marketing tools

Written By: Kasra Zokaei
July 25, 2018

In part 2 of a 3-part series, find out the best free software tools available for your marketing needs.

Data shows Canadians think companies should engage with good causes

Written By: David Hessekiel
August 15, 2017

New Ipsos research shows Canadians want companies to support good causes.

Integrated marketing for nonprofits

Written By: Judy Molland
January 10, 2017

Could an integrated marketing plan help your fundraising & communications efforts be more successful?

How to optimize video for your charity’s marketing efforts

Written By: ZenergyCause, a division of Zenergy Communications
December 7, 2016

Consider these tips before making your next charity video.

Actually, your nonprofit is probably NOT delivering content marketing

Written By: Marlene Oliveira
November 9, 2016

Think you are doing a great job of content marketing? You may want to think again! Find out why in this article.

The three things (or one really huge thing) your website must establish immediately and very, very well

Written By: Jim Diorio
June 15, 2016

Does your website tell your organization's story in the most compelling way possible?

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