Trends & Studies

What branding is and why your nonprofit needs it

Written By: Kerstin Heuer
October 3, 2018

If you think branding just refers to your organization's logo, think again!

The building blocks for a balanced email fundraising program

Written By: Charlotte Field
September 26, 2018

These four types of email campaigns will help you lay the foundation for a successful email program.

The Small Nonprofit Podcast: How to craft stories to raise more money with Vanessa Chase Lockshin

Written By: The Good Partnership
September 17, 2018

In the third episode of The Small Nonprofit Podcast, Vanessa Chase Lockshin discusses how better storytelling can help you raise more money.

Digital is a strategy, not just random tactics

Written By: Ryann Miller
August 29, 2018

Are nonprofit organizations thinking about digital all wrong?

Free essential software guide for nonprofits: Essential marketing tools

Written By: Kasra Zokaei
July 25, 2018

In part 2 of a 3-part series, find out the best free software tools available for your marketing needs.

Fundraiser vs. Frontline: How to mend the rift

Written By: Susan Fish
July 11, 2018

For an organization to be successful, fundraisers and front-line staff must be able to work together.

Three productive ways to include internal stakeholders in planning your nonprofit’s new website

Written By: Marlene Oliveira
October 11, 2017

If you're getting ready to launch a new website, planning your content strategy is a vital part of the process.

The best media interview tip I know

Written By: Grant Ainsley
August 21, 2017

How to use a bridge to deal with difficult media questions.

Two policies that can save your brand's bacon

Written By: Grant Ainsley
July 12, 2017

Does your organization have a communications policy and/or a social media policy? Read on to find out why you should!

A guide to crisis communications

Written By: Alyson Queen
June 21, 2017

Make sure your organization is prepared for a potential media crisis with this guide.

Virtual collaboration superheroes and answers to your webinar questions

Written By: Ben Ziegler
January 25, 2017

Ben Ziegler answers questions that came up during our recent webinar on virtual collaboration.

Integrated marketing for nonprofits

Written By: Judy Molland
January 10, 2017

Could an integrated marketing plan help your fundraising & communications efforts be more successful?

How to optimize video for your charity’s marketing efforts

Written By: ZenergyCause, a division of Zenergy Communications
December 7, 2016

Consider these tips before making your next charity video.

Generations and advocacy: What approach works best?

Written By: Emily Logan
November 30, 2016

Find out how to tailor your campaigns to each generation.

Actually, your nonprofit is probably NOT delivering content marketing

Written By: Marlene Oliveira
November 9, 2016

Think you are doing a great job of content marketing? You may want to think again! Find out why in this article.

Networking for good: How to represent your organization at events

Written By: Nadine Riopel
November 3, 2016

Not sure how to networking and mingle when representing your organization at conferences? These tips can help!

How to get inactive supporters involved in your campaign

Written By: Eric Rardin
October 20, 2016

Your inactive supporters could be your biggest champions - find out how to re-engage them with these tips.

How nonprofit organizations can leverage mobile messaging

Written By: Alexa Lemzy
October 12, 2016

If your organization isn't communicating by text message, you could be missing out on a valuable way of communicating with your donors and volunteers!

The three things (or one really huge thing) your website must establish immediately and very, very well

Written By: Jim Diorio
June 15, 2016

Does your website tell your organization's story in the most compelling way possible?

No cause too small: How to build a local online petition and grow neighborhood support

Written By: Joe Baker
June 1, 2016

Online petitions are an excellent tool for creating change - no matter how small the issue!

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