Trends & Studies

Best practices in charity annual reporting: Top ten tips

Written By: The Voluntary Sector Reporting Awards
June 29, 2012

Follow these annual reporting tips compiled by the judges of the Voluntary Sector Reporting Awards.

Infographics for charities & nonprofits: Here, there, everywhere!

Written By: Claire Kerr
June 27, 2012

Infographics are a fun way to share your organization's message with your online supporters.

Media relations for nonprofits: A primer, reading list and advice from the pros

Written By: Benita Aalto
June 13, 2012

It's possible to create an effective media relations strategy for your nonprofit, even if you're starting from scratch.

From Lady Gaga to Titanic: Pepping up your nonprofit blog strategy

Written By: Claire Kerr
May 29, 2012

If the most recent item on your nonprofit organization’s blog is a media release or a link to your downloadable 2011-2010 financials, maybe it’s time to shake things up a little.

CharityVillage LIVE: Black Out Speak Out

Written By: CharityVillage
May 25, 2012

This CharityVillage LIVE Conversation features Zoe Caron from WWF Canada, Eric Hebert-Daly from CPAWS and Bruce Cox from Greenpeace Canada.

Top 10 website mistakes charities make

Written By: Rachel Berdan
March 12, 2012

Is your charity on the worst-dressed website list? As one of the main tools in your marketing and outreach arsenal, your website must be current, easy-to-navigate, and relevant.

Get your 2012 events on Facebook now

Written By: Jayne Cravens
January 23, 2012

If you're not using Facebook Events to advertise your nonprofit's upcoming events, you're missing out on a key advertising opportunity.

Five advanced Facebook best practices for nonprofits

Written By: Heather Mansfield
December 12, 2011

Once your nonprofit has found its Facebook voice and mastered the basic functionality of Facebook Pages, then you’re ready to take your campaigns to the next level.

Spreading the word: 8 ways to get media attention for your nonprofit's positive news

Written By: Sondi Bruner
November 28, 2011

When you read the papers or turn on the news, it sometimes seems like all you hear about is negative stories. Car crashes, robberies, injuries, fires, political scandals, economic struggles — if it bleeds, it leads, the old adage goes. But what do you do if you're a nonprofit that's creating positive change in your community? How do you grab attention for good news in a media environment that tends to focus on the pessimistic?

Eleven Facebook pages best practices for nonprofits

Written By: Heather Mansfield
October 24, 2011

Facebook is the second most visited website in the world and is reshaping the Internet as we know it with every passing day, yet many nonprofits still relegate their Facebook Page to volunteers and interns who have no background in online communications or fundraising. However well-intentioned these people may be, that has led to some poorly executed Facebook campaigns.

Under the radar: Great social good websites you may not have heard of — yet

Written By: Claire Kerr
October 24, 2011

A cursory Google search will return many lists ranking the most popular thought-leaders from the sector. Rather than retread the better-known sites, here are some of my favourite useful resources that sometimes fly under most people’s radars.

Lobbying tips from the experts

Written By: Andy Levy-Ajzenkopf
October 17, 2011

For many nonprofits, the mere thought of approaching a government body for any kind of "ask" can be daunting. Yet lobbying can be an essential part of a nonprofit's work in reaching its goals. Those in the sector should at least know the basics on how it gets done, and how to properly conduct oneself while doing it.

Ten tips to get the most out of your email newsletters

Written By: Emma Wickenden
August 29, 2011

Here are ten tips to help you make your email newsletters more engaging and more effective.

Five ways to improve internal communications at your nonprofit

Written By: Sondi Bruner
July 4, 2011

Nonprofit organizations spend a lot of time and energy communicating with external audiences, which include donors, volunteers, board members, reporters, politicians and policymakers. But are you neglecting to communicate with one of the most crucial target audiences of all — your own staff?

Creating budget friendly videos for nonprofits

Written By: Shaun Smith
July 4, 2011

Creating an effective and compelling video doesn't have to cost your nonprofit a fortune.

Picture perfect: 10 tips for taking great photos

Written By: Karen Luttrell
May 24, 2011

Photography is one of the areas where program staff and volunteers can use their creativity to enhance the organization's communications materials. Here are a few tips to help you along the way.

Social media: What's your policy?

Written By: Elisa Birnbaum
May 3, 2011

If you're an avid devotee of social media, chances are you've already heard about this infamous gaffe: a Red Cross employee uses HootSuite to send out an otherwise-innocent tweet about her alcohol-induced evening in the company of a specific beer. She thought she was sending it from her personal account. But she was wrong. As we all know, mistakes like that are not easily repealed and once you've hit that send button it's hard to take things back.

Five things to do before you "do" social media

Written By: Claire Kerr
April 26, 2011

Social media projects are notorious for sucking up staff time and energy. Do you have the existing infrastructure to support your organization's efforts in social media?

Are you ready for a crisis?

Written By: Deborah Zanke
March 29, 2011

It’s not just high-profile celebrities, corporations and organizations that need to have a crisis communication plan, all nonprofits should have one.

How do I get to your nonprofit sans car?

Written By: Jayne Cravens
March 29, 2011

If I want to come to your for a training or a workshop, a special event or for your services, and I will not be driving, will your website tell me how to get there?

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