Trends & Studies

Do you need to hire an outside marketing agency?

Written By: John Suart
March 15, 2011

You know you can’t do it all. And you know that there is a lot of talent out there who could really help your nonprofit market and communicate itself. It may be time to consider a marketing agency.

How to make your nonprofit video go viral

Written By: Sumac Research
January 25, 2011

People will argue that you can’t make a video go viral, it just happens when you put great content out there. Not true. Content is important, but it’s only part of the equation.

Social media success stories: 5 tips to take away

Written By: Sumac Research
November 22, 2010

Top five tips for making your social media effort a success

Twenty-one hot topics for your nonprofit's blog

Written By: Rachel Foster
October 18, 2010

A list of 21 possible topics for your nonprofit blog. If you used each of these topic ideas once a month, you would have enough posts to support an active blog that can bring lots of traffic to your website.

Upgrade your website's usability, enhance your bottom line: 3½ ways a great online user experience can help your organization right now

Written By: Kent Wakely
June 22, 2009

Follow these tips and improve the online experience your constituents have with your organization.

Online Fundraising: Attract donors with search engine optimization

Written By: Alan Sharpe
August 11, 2008

A nonprofit website that appears near the top of search engine results will witness a dramatic increase in traffic compared with competing websites that appear further down in the results.

New stories to frame change

Written By: Pattie LaCroix
June 30, 2008

How to use language that builds "conceptual frames" to see a better world.

New stories to frame change

Written By: Pattie LaCroix
June 30, 2008

How to use language that builds "conceptual frames" to see a better world.

Positioning your organization for success

Written By: Vince Hyman
June 23, 2008

There's a lot of buzz about the marketing tool of "positioning" these days. The term can be a bit confusing. In this article, we're going to define positioning and walk you through six steps that help you craft a positioning statement for your organization.

Eight ideas to promote your association's website

Written By: Soha El-Borno
January 28, 2008

How to improve your organization's website and drive traffic.

Digging into eNewsletters

Written By: Hilary Zwerdling & Karen Matheson
October 15, 2007

The results of a review of five national nonprofit newsletters and how the findings can help you improve yours.

Charities and politics don't mix – Tips to remember

Written By: Adam Aptowitzer
April 16, 2007

Some tips and tools to remember when considering the political process.

The 'how-to' of public policy engagement

Written By: Andy Levy-Ajzenkopf
October 16, 2006

Whenever policy is made, or is slated to come down the pike, it affects the greater social landscape, and by extension, the charitable infrastructure. But do voluntary sector organizations really understand how to jump into these policy discussions effectively and make their positions and feedback known?

Tools for nonprofit leaders: Tips for improving your website

Written By: Paulette Vinette
October 16, 2006

If you'd like some ideas on the big picture of website planning, you you might find this article helpful.

Through the media's eyes: What the media would like nonprofit organizations to know

Written By: Louise Chatterton Luchuk
June 26, 2006

If you are a nonprofit organization, how do you stand out among all this competition for limited space? Three media representatives explain media relations with the nonprofit sector from their side of the fence, and along the way share insider tips for getting noticed.

The tipping point of online communications

Written By: Pattie LaCroix
May 29, 2006

Why change is more of a process than an outcome.

Are you ready for your media interview?

Written By: Paul Lima
April 3, 2006

How to prepare for media interviews.

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