Trends & Studies

So, what's your story?

Written By: Pattie LaCroix
February 27, 2006

How a personal story inspires people to take action.

Netiquette with reporters - sending news releases and contacting the press online

Written By: IMPACS: the Institute for Media, Policy and Civil Society
August 15, 2005

Tips for successfully communicating with reporters through the Internet.

Mobilizing communities and sharing information

Written By: Gillian Kerr
April 8, 2005

Suggestions and tools for connecting people through technology.

What happens when only the media attends your event?

Written By: Sue Richards
March 29, 2004

With some worst case scenario preparation you can turn a poorly attended event into an interesting and colourful media opportunity.

The 12 fundamentals of e-marketing best practices

Written By: Carolyn Gardner
September 30, 2003

Online marketing is a must for any marketer's toolbox, but people are increasingly concerned about having their inboxes spammed. Follow these tips to avoid looking like a spammer.

Telephone interpreting

Written By: Gillian Kerr
January 9, 2003

New phones on the market provide some interesting options for telephone interpreting.

Backing it up

Written By: Al Rothstein
January 1, 2000

Five rules for answering a tough question by reporters: "Can you prove that?"

Are you front and centre yet? Tips for getting publicity in a media saturated world

Written By: Staphanie Black
January 1, 2000

Some tried and true tips for getting publicity.

Watching the news

Written By: Al Rothstein
January 1, 2000

Whether you are pitching a story or being interviewed, you must convince the reporter that the public is interested in what you have to offer.

Making Headlines

Written By: Donna Barker
January 1, 2000

How to write a successful press release that generates buzz.

The personal touch

Written By: Al Rothstein
January 1, 2000

The key to establishing a personal relationship with a reporter.

Special Events: Why go to all the trouble?

Written By: Carolyn Rickey
March 31, 1999

Questions to ask when hosting a special event

Getting your articles published - practical techniques

Written By: Canadian FundRaiser
October 21, 1998

Tips for getting your articles published.

Getting your articles published

Written By: Canadian FundRaiser
August 12, 1998

Follow these tips to help publish articles about your organization.

Getting the media to attend - again and again and again

Written By: Canadian FundRaiser
July 29, 1998

If you want to make sure that the media attend your next media conference, make sure that you follow these simple but effective tips.

Media tips: talking or thinking

Written By: Al Rothstein
July 1, 1998

Staying away from "talking points" can help you sound more genuine.

Monthly donor programs - questions to ask in advance

Written By: Harvey McKinnon
April 15, 1998

Overview of evaluation questions before starting a monthly donor program

Monthly donor programs - challenging the myths

Written By: Harvey McKinnon
March 18, 1998

Myths surrounding monthly donor programs

Monthly donor programs - get there first!

Written By: Harvey McKinnon
February 18, 1998

Reducing donor attrition rates with monthly donor programs

Public relations and development - integrating the two solitudes

Written By: Canadian FundRaiser
June 18, 1997

Why fundraising and public relations must be integrated.

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