Trends & Studies

Members emotional ties can make affinity cards work

Written By: Becky Fong
May 21, 1997

Using affinity cards to raise funds

Plan your golfing fundraisers carefully to avoid the rough

Written By: Becky Fong
April 16, 1997

How to run a successful golf charity event

Financial planning seminars can lead to planned giving

Written By: Jackie Gorenstein
October 16, 1996

Financial planning seminars can help build a broader awareness of the need for financial and estate planning by everyone

Tailor the event to the market and make it a real fundraising tool

Written By: Canadian FundRaiser
October 16, 1996

How to evaluate an events budget based on fundraising goals

How to get noticed

Written By: Canadian FundRaiser
June 19, 1996

Position your cause by demonstrating worthiness, relevance, and impact. Acknowledge the act of philanthropy, but above all else, emphasize its consequences.

Preparation and post-evaluation of special fund raising events

Written By: Canadian FundRaiser
May 1, 1996

Evaluating criteria for assessing a special event

Ten points to remember when writing

Written By: George Smith
January 15, 1996

Ten tips to help improve your writing.

What has creativity got to do with it?

Written By: George Smith
January 15, 1996

Some tools and tips to help improve your writing and communication skills.

The seven deadly sins of direct marketing writing

Written By: George Smith
January 15, 1996

Clean up your marketing writing with these easy-to-remember tips.

Event organizer's checklist for designing sponsorships with confidence

Written By: Pat Kahnert
October 31, 1994

A checklist of objectives, implementation items and measurement for event organization.

Fundraising videos - planning for impact

Written By: Michael Craig
September 19, 1994

How to create impactful fundraising videos

How to succeed in a media interview

Written By: Canadian FundRaiser
September 19, 1994

Dealing with the media can be straightforward, and even pleasant, provided, of course, that you know how members of the media think and what they want. To help you prepare for an interview, we pose six key questions, and provide the right answers.

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