Communications

The secrets of storytelling and leadership in tough times

Written By: Pattie LaCroix
March 2, 2009

How to tell effective stories in tough times.

Effectively involving your members in your organization’s PR and advocacy

Written By: Mark Buzan
February 23, 2009

Below is a list of some good ideas to help get your members involved in your organization's communications and advocacy work.

Executing a successful awareness day

Written By: Karl Noseworthy
February 19, 2009

A profile of Purple Day, an awareness day for epilepsy, and how the lessons they learned can help you better execute your awareness day campaign.

Effective newsletters for nonprofits: How to engage donors and members

Written By: Marlene Oliveira
January 19, 2009

How do you develop (or revitalize) an effective and engaging stakeholder newsletter? How do you balance your organization's 'corporate' messages with information your readers want to receive? The following tips will help.

Storytelling in tough times

Written By: Pattie LaCroix
December 22, 2008

The challenge in a recession is for those communicating the need and impact of the work of nonprofits to focus on the individual relationships that have sustained their organizations.

Online PR for nonprofits

Written By: Mark Buzan
December 15, 2008

Here are the most easy-to-facilitate and no-to-low-cost online strategies to help you gain widespread public recognition and support for your nonprofit.

Government communications: Speaking politically

Written By: Elisa Birnbaum
December 15, 2008

Organizations face a slew of competing voices, while governments - federal, provincial, and municipal - are overwhelmed with requests, lobby groups, and press material. So, what does one do to make the most of their government initiatives? And should they be extra vigilant today?

Public engagement in the nonprofit sector

Written By: Pattie LaCroix
November 24, 2008

A review of three websites and how successful they are at engaging the reader.

Gaining free publicity for nonprofits

Written By: Mark Buzan
November 17, 2008

How to find ways to creatively - and with minimal cost - advertise your nonprofit’s mission and significance to your community.

Determining ROI on PR dollars spent

Written By: Mark Buzan
October 27, 2008

We take a look at the best ways to effectively determine return on investment (ROI) in relation to how much you may spend on PR and marketing.

Your nonprofit donor newsletter has just one reader

Written By: Alan Sharpe
October 14, 2008

Effectiveness and myths of telemarketing in Canada

Hitting home with your message: One organization’s experience with social marketing

Written By: Louise Chatterton Luchuk
September 29, 2008

A case study of BrainTrust Canada's new "Protect Your Head" social marketing campaign.

Why stories matter in the next generation of collaboration

Written By: Pattie LaCroix
September 29, 2008

How "open" collaboration could change the world.

Another way of knowing

Written By: Pattie LaCroix
August 25, 2008

Why stories are an effective way to spark change.

Another way of knowing

Written By: Pattie LaCroix
August 25, 2008

Why stories are an effective way to spark change.

How to hire public relations help

Written By: Mark Buzan
August 18, 2008

What to consider when hiring a PR consultant.

Supporter Marketing: A new twist, a new approach

Written By: Elisa Birnbaum
August 18, 2008

The exact definition of supporter marketing still seems up for debate. Some see it as fundraising with a twist, others see it more as donor retention. One thing is for sure: supporter marketing is a combination of fundraising and marketing.

Online Fundraising: Attract donors with search engine optimization

Written By: Alan Sharpe
August 11, 2008

A nonprofit website that appears near the top of search engine results will witness a dramatic increase in traffic compared with competing websites that appear further down in the results.

New stories to frame change

Written By: Pattie LaCroix
June 30, 2008

How to use language that builds "conceptual frames" to see a better world.

New stories to frame change

Written By: Pattie LaCroix
June 30, 2008

How to use language that builds "conceptual frames" to see a better world.

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