Communications

Positioning your organization for success

Written By: Vince Hyman
June 23, 2008

There's a lot of buzz about the marketing tool of "positioning" these days. The term can be a bit confusing. In this article, we're going to define positioning and walk you through six steps that help you craft a positioning statement for your organization.

Tackling a re-brand

Written By: Andy Levy-Ajzenkopf
June 23, 2008

What happens when an organization wants to re-brand? Imagine if you were asked how you would change United Way’s iconic mission or logo (not that it needs it) to make it more relevant or memorable? It’s not easy.

Six unique online fundraising techniques for your nonprofit – Blogs

Written By: Lance Trebesch and Taylor Robinson
June 9, 2008

Implementing and maintaining a successful blog may be the most critical aspect of your online fundraising efforts. There are many reasons a nonprofit should host a blog.

Online member services best practices (Part 1 of 2)

Written By: Soha El-Borno
May 26, 2008

How do you interact with hundreds or even thousands of members and supporters worldwide - and with very limited resources? How can you improve member satisfaction, increase renewal rates and reduce the costs, and time spent on member support?

The big job of communicating change

Written By: Pattie LaCroix
May 26, 2008

Thinking of your audience as agents of change.

Why stories can change the world

Written By: Pattie LaCroix
April 28, 2008

Why it is important to avoid storytelling that creates distance between the storyteller and the listener.

Five simple steps to ensuring stakeholder buy-in

Written By: Craig Miyamoto
April 21, 2008

Stakeholder buy-in is essential to the success of anything an organization undertakes.

Listen up! Effecting change through public policy

Written By: Elisa Birnbaum
April 21, 2008

What can nonprofits be doing differently to effectively shape public policy? What measures can they adopt to best tackle public policy issues, capture the ear of decision-makers, and influence legislative action?

Listen up! Effecting change through public policy

Written By: Elisa Birnbaum
April 21, 2008

What can nonprofits be doing differently to effectively shape public policy? What measures can they adopt to best tackle public policy issues, capture the ear of decision-makers, and influence legislative action?

How a simple idea changed the world

Written By: CharityVillage
March 23, 2008

An interview with World Wildlife Fund’s public relations manager Tara Wood reveals the secrets of success for Earth Hour 2008.

Stories create the connections necessary for social innovation

Written By: Pattie LaCroix
March 17, 2008

People require a story that means something to them at a local, personal and even primal level in order to shift a perspective, create a new perspective and participate in the “flow” of change.

We don’t need more information

Written By: Pattie LaCroix
February 25, 2008

Simply providing facts doesn't spark social change: a good story is essential.

We don’t need more information

Written By: Pattie LaCroix
February 25, 2008

Simply providing facts doesn't spark social change: a good story is essential.

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