Communications

Stories create the connections necessary for social innovation

Written By: Pattie LaCroix
March 17, 2008

People require a story that means something to them at a local, personal and even primal level in order to shift a perspective, create a new perspective and participate in the “flow” of change.

We don’t need more information

Written By: Pattie LaCroix
February 25, 2008

Simply providing facts doesn't spark social change: a good story is essential.

We don’t need more information

Written By: Pattie LaCroix
February 25, 2008

Simply providing facts doesn't spark social change: a good story is essential.

Changing the way we are changing the world

Written By: Pattie LaCroix
January 28, 2008

How sometimes changing one aspect of your communications plan can create huge success.

Eight ideas to promote your association's website

Written By: Soha El-Borno
January 28, 2008

How to improve your organization's website and drive traffic.

Public engagement and online social media: It's not about the technology

Written By: Pattie LaCroix
December 17, 2007

Questions to ask before entering the arena of social media.

Workplace Chatter: How communications can impact your bottom line

Written By: Elisa Birnbaum
December 17, 2007

No matter what size, type or mission it pursues, an organization needs to implement effective internal communication procedures. Here are some tips and tricks

Branding on a budget: Creating big impact for little money

Written By: Louise Chatterton Luchuk
October 29, 2007

In a time when budgets are stretched and there are so many competing priorities within organizations, how are they finding the financial resources to invest in branding? While a full-scale branding process may not be possible for everyone, the good news is that branding on a budget is do-able.

Why narrative and your brand are inseparable

Written By: Pattie LaCroix
October 29, 2007

How an engaging story can bring your brand to life.

Beyond Untouchable: How nonprofits are invading the inner circle

Written By: Elisa Birnbaum
October 15, 2007

How does a nonprofit get its significant message out to people who can really make a difference?

Digging into eNewsletters

Written By: Hilary Zwerdling & Karen Matheson
October 15, 2007

The results of a review of five national nonprofit newsletters and how the findings can help you improve yours.

Don’t let the facts speak for themselves

Written By: Pattie LaCroix
September 24, 2007

Simply presenting the facts is not enough to effect progressive social change. A good story influences the way people feel so that when facts are presented their filter has shifted to receive these facts in a particular manner.

Governance Q&A: The ethics and legalities of lobbying

Written By: Jane Garthson
September 4, 2007

Depending on your country, charities may get involved with advocacy, but should be mindful of the restrictions.

Communications audits: How effectively are you communicating?

Written By: Susan Scott
August 27, 2007

A communications audit is a way to monitor and evaluate communications and marketing efforts - in this case, in our organizations - to gauge effectiveness.

Talk amongst yourselves: How internal communications can impact your mission

Written By: Elisa Birnbaum
August 20, 2007

When an organization ignores internal communciations, the results can be disastrous. Here are some tips and tricks for keeping your employees and volunteers informed.

Social media is not the new panacea

Written By: Pattie LaCroix
July 30, 2007

Make online social media tools an enhancement to your communications campaign, not the cornerstone.

Seven ways nonprofits can use podcasts

Written By: Britt Bravo
July 30, 2007

Suggestions for creating compelling podcasts out of your everyday work.

The Federal Accountability Act: Going to the lobby

Written By: Andy Levy-Ajzenkopf
July 23, 2007

If you’re a nonprofit or charitable organization with a mandate that frequently requires you to dialogue with government officials, you’re likely already aware of the Federal Accountability Act (FAA). If you’re not aware, you should read this.

Your first campaign stop is your website

Written By: Pattie LaCroix
June 25, 2007

Campaigns for fundraising, issue-based advocacy campaigns, political campaigns or member engagement campaigns all have one thing in common: the potential to drive more people to your website. When they get there what should they find?

Using your networks to get your key messages out there

Written By: Paulette Vinette
June 18, 2007

In this article, find suggestions on how to use your networks to get your message and your mission out there.

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