Communications

Public engagement and online social media: It's not about the technology

Written By: Pattie LaCroix
December 17, 2007

Questions to ask before entering the arena of social media.

Workplace Chatter: How communications can impact your bottom line

Written By: Elisa Birnbaum
December 17, 2007

No matter what size, type or mission it pursues, an organization needs to implement effective internal communication procedures. Here are some tips and tricks

Branding on a budget: Creating big impact for little money

Written By: Louise Chatterton Luchuk
October 29, 2007

In a time when budgets are stretched and there are so many competing priorities within organizations, how are they finding the financial resources to invest in branding? While a full-scale branding process may not be possible for everyone, the good news is that branding on a budget is do-able.

Why narrative and your brand are inseparable

Written By: Pattie LaCroix
October 29, 2007

How an engaging story can bring your brand to life.

Beyond Untouchable: How nonprofits are invading the inner circle

Written By: Elisa Birnbaum
October 15, 2007

How does a nonprofit get its significant message out to people who can really make a difference?

Digging into eNewsletters

Written By: Hilary Zwerdling & Karen Matheson
October 15, 2007

The results of a review of five national nonprofit newsletters and how the findings can help you improve yours.

Don’t let the facts speak for themselves

Written By: Pattie LaCroix
September 24, 2007

Simply presenting the facts is not enough to effect progressive social change. A good story influences the way people feel so that when facts are presented their filter has shifted to receive these facts in a particular manner.

Governance Q&A: The ethics and legalities of lobbying

Written By: Jane Garthson
September 4, 2007

Depending on your country, charities may get involved with advocacy, but should be mindful of the restrictions.

Communications audits: How effectively are you communicating?

Written By: Susan Scott
August 27, 2007

A communications audit is a way to monitor and evaluate communications and marketing efforts - in this case, in our organizations - to gauge effectiveness.

Talk amongst yourselves: How internal communications can impact your mission

Written By: Elisa Birnbaum
August 20, 2007

When an organization ignores internal communciations, the results can be disastrous. Here are some tips and tricks for keeping your employees and volunteers informed.

Social media is not the new panacea

Written By: Pattie LaCroix
July 30, 2007

Make online social media tools an enhancement to your communications campaign, not the cornerstone.

Seven ways nonprofits can use podcasts

Written By: Britt Bravo
July 30, 2007

Suggestions for creating compelling podcasts out of your everyday work.

The Federal Accountability Act: Going to the lobby

Written By: Andy Levy-Ajzenkopf
July 23, 2007

If you’re a nonprofit or charitable organization with a mandate that frequently requires you to dialogue with government officials, you’re likely already aware of the Federal Accountability Act (FAA). If you’re not aware, you should read this.

Your first campaign stop is your website

Written By: Pattie LaCroix
June 25, 2007

Campaigns for fundraising, issue-based advocacy campaigns, political campaigns or member engagement campaigns all have one thing in common: the potential to drive more people to your website. When they get there what should they find?

Using your networks to get your key messages out there

Written By: Paulette Vinette
June 18, 2007

In this article, find suggestions on how to use your networks to get your message and your mission out there.

Making it stick: Viral e-mail campaigns

Written By: Pattie LaCroix
May 28, 2007

Viral e-mail campaigns hold great potential to expand the reach of your message, grow your constituency, and create a broader awareness of your campaign issue beyond your core list of supporters. Here are a few things you should consider when planning your campaign.

Governance Q&A: Are newspapers being ethical when reporting on nonprofit scandals?

Written By: Jane Garthson
May 7, 2007

Dealing with media stories about misuse of funds and how it affects the nonprofit sector as a whole.

Candor is essential in public relations

Written By: Craig Miyamoto
April 30, 2007

Three concepts for restoring trust and transparency in public relations.

Just like sticks and stones, words can hurt you!

Written By: Pattie LaCroix
April 30, 2007

Public engagement campaigns pivot on words. Get the words wrong and they will end up hurting you or your cause.

Before putting pen to paper, understand your donors

Written By: Kathleen Brennan
April 23, 2007

An interview with one of North America’s leading authorities on fundraising communications.

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