Communications

Top 10 website mistakes charities make

Written By: Rachel Berdan
March 12, 2012

Is your charity on the worst-dressed website list? As one of the main tools in your marketing and outreach arsenal, your website must be current, easy-to-navigate, and relevant.

A day in the life: Campaign manager

Written By: CharityVillage
February 16, 2012

Ever wondered what a campaign manger's job looks like? Ruby Berry, campaign manager with the Georgia Strait Alliance, discusses her daily duties.

And the Buzzie goes to...

Written By: CharityVillage
January 30, 2012

Find out the results of CharityVillage's first annual Buzzie Awards for Best Charity Campaign Video.

Against the 'tyranny of cheerfulness': A review of Pink Ribbons, Inc.

Written By: Lee Rose
January 30, 2012

A review of the film Pink Ribbons, Inc., directed by Léa Pool and adapted from Samantha King's 2006 book of the same title.

Hey you, get out of your social media comfort zone...yes you!

Written By: Claire Kerr
January 30, 2012

It's never good to be in a rut. If your use of social media is restricted to the odd Facebook update, it's time to think about trying out some new networks.

CharityVillage® Presents: The Buzzie Award for Best Charity Campaign Video

Written By: CharityVillage
January 23, 2012

There’s no red carpet. No designer dresses. Just ten great charity campaign videos from the past year, as selected by the CharityVillage® Editorial Team, all vying for your votes for the ultimate prize: the 2012 ‘Buzzie Award’ for Best Charity Campaign Video.

Get your 2012 events on Facebook now

Written By: Jayne Cravens
January 23, 2012

If you're not using Facebook Events to advertise your nonprofit's upcoming events, you're missing out on a key advertising opportunity.

A day in the life: Corporate relations and marketing

Written By: CharityVillage
January 19, 2012

CharityVillage®'s A Day in the Life series gives you a glimpse into the professional lives of people working in a range of jobs in the nonprofit sector. This month we'd like to introduce you to Julia Silvestri, corporate relations and marketing coordinator at the Yonge Street Mission.

Me and my corporation: A tale of interest and impact

Written By: Elisa Birnbaum
January 16, 2012

Corporate partnerships come with their fair share of complexities, questions and concerns. But, as a growing number of nonprofits choose to bed with the private sector, obviously benefits abound as well. So how does the sector find the right balance in its marriage with corporate Canada?

Celebrating the #spiritofgiving: Random acts of kindness brighten the Twitterverse

Written By: CharityVillage
December 19, 2011

What better way to brighten the darkest days of winter than by celebrating random acts of kindness? To honour the holidays and combat winter gloom, CharityVillage® is running a Twitter campaign designed to bring smiles to communities everywhere.

Seven social fundraising stories for the holidays

Written By: Claire Kerr
December 19, 2011

In the crowded crush of direct mail, television appeals, print campaigns and email blasts, it's not always easy for a digital campaign to stand out. Some organizations have stepped up to the challenge and are reaching out to online communities. Be inspired by these seven stories of holiday fundraising on web and social channels!

Five advanced Facebook best practices for nonprofits

Written By: Heather Mansfield
December 12, 2011

Once your nonprofit has found its Facebook voice and mastered the basic functionality of Facebook Pages, then you’re ready to take your campaigns to the next level.

Starved for attention yet striving for greatness

Written By: Michelle Jondreau
December 6, 2011

From all across the country nonprofit leaders convened for the National Summit for the Charitable and Nonprofit Sector to share ideas on maximizing the sector's contributions to Canada and the world over the next decade. So why the focus on improving how the sector demonstrates its impact?

Donor messaging: Balancing heart and mind

Written By: Elisa Birnbaum
November 28, 2011

If organizations forego the emotional appeal and focus on messaging that delves into the complex issues they face each day, will it help or hinder the level of giving and their subsequent work on the ground? Is it possible to transcend the traditional discourse on band-aid fixes to a more comprehensive, intricate discussion on long-term solutions?

Spreading the word: 8 ways to get media attention for your nonprofit's positive news

Written By: Sondi Bruner
November 28, 2011

When you read the papers or turn on the news, it sometimes seems like all you hear about is negative stories. Car crashes, robberies, injuries, fires, political scandals, economic struggles — if it bleeds, it leads, the old adage goes. But what do you do if you're a nonprofit that's creating positive change in your community? How do you grab attention for good news in a media environment that tends to focus on the pessimistic?

Game on: Charities toy with new ideas for online engagement

Written By: Claire Kerr
November 28, 2011

You’ve may have noticed that the concept of "Gamification” is a hot topic in the technology community. What is it really, and what does it mean for charities and nonprofits?

Moving from 'like' to action

Written By: Elisa Birnbaum
November 21, 2011

It's a common challenge confronted by many nonprofits. Increasing awareness is one thing — but how do you move people from awareness to meaningful action, whether that's a change in behaviour or support in the form of a donation?

Facebook status updates: 5 content Ideas for nonprofits

Written By: Heather Mansfield
November 21, 2011

Assuming that you know how to post a status update on Facebook, the next question is, what should you post? Find out in this article.

A day in the life: Communications coordinator

Written By: CharityVillage
November 17, 2011

CharityVillage®'s A Day in the Life series gives you a glimpse into the professional lives of people working in a range of jobs in the nonprofit sector. This month we'd like to introduce you to Allison Smith, communications coordinator at United Way Centraide Canada.

Under the radar: Great social good websites you may not have heard of — yet

Written By: Claire Kerr
October 24, 2011

A cursory Google search will return many lists ranking the most popular thought-leaders from the sector. Rather than retread the better-known sites, here are some of my favourite useful resources that sometimes fly under most people’s radars.

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