Communications

Public relations and development - integrating the two solitudes

Written By: Canadian FundRaiser
June 18, 1997

Why fundraising and public relations must be integrated.

Members emotional ties can make affinity cards work

Written By: Becky Fong
May 21, 1997

Using affinity cards to raise funds

Plan your golfing fundraisers carefully to avoid the rough

Written By: Becky Fong
April 16, 1997

How to run a successful golf charity event

Both fundraisers and public affairs staff create the culture for cultivation

Written By: Canadian FundRaiser
March 26, 1997

A panel discussion group suggests that fundraisers and public affairs staff must work together to be fully effective.

Long format infomercials work well for CCF Canada

Written By: Mary Lynne Stewart
December 23, 1996

Christian Children's Fund of Canada has been involved in both long and short direct response television formats for many years. Our print, TV, and radio marketing budget is about $800,000 to realize $14 million.

Tailor the event to the market and make it a real fundraising tool

Written By: Canadian FundRaiser
October 16, 1996

How to evaluate an events budget based on fundraising goals

Financial planning seminars can lead to planned giving

Written By: Jackie Gorenstein
October 16, 1996

Financial planning seminars can help build a broader awareness of the need for financial and estate planning by everyone

Fair warning: get the rights and you can't go wrong

Written By: Sheldon Teicher and Jordan Jacobs
July 3, 1996

Legal considerations when planning an event

How to get noticed

Written By: Canadian FundRaiser
June 19, 1996

Position your cause by demonstrating worthiness, relevance, and impact. Acknowledge the act of philanthropy, but above all else, emphasize its consequences.

Preparation and post-evaluation of special fund raising events

Written By: Canadian FundRaiser
May 1, 1996

Evaluating criteria for assessing a special event

Hunches are not enough --- why it pays to poll

Written By: Bob Penner
March 13, 1996

Most public interest groups, nonprofits and local election campaigns do no polling research whatever. And by not doing so they're missing a major opportunity to strengthen their work cost-effectively.

What has creativity got to do with it?

Written By: George Smith
January 15, 1996

Some tools and tips to help improve your writing and communication skills.

The seven deadly sins of direct marketing writing

Written By: George Smith
January 15, 1996

Clean up your marketing writing with these easy-to-remember tips.

Ten points to remember when writing

Written By: George Smith
January 15, 1996

Ten tips to help improve your writing.

Get your message on the air

Written By: Canadian FundRaiser
January 15, 1996

An effective addition to an organization's marketing arsenal, community TV can be used in a number of ways.

First impressions affect donor response

Written By: Canadian FundRaiser
September 11, 1995

Study on first impressions and donor response

Take care! Summer is special event time

Written By: Don Bourgeois
June 23, 1995

Evaluating risks of a summer fundraising event

Charity art auctions - do it yourself or hire professionals

Written By: Canadian FundRaiser
January 30, 1995

Assessing how to successfully plan a charity art auction

Event organizer's checklist for designing sponsorships with confidence

Written By: Pat Kahnert
October 31, 1994

A checklist of objectives, implementation items and measurement for event organization.

Fundraising videos - planning for impact

Written By: Michael Craig
September 19, 1994

How to create impactful fundraising videos