Communications

Under the radar: Great social good websites you may not have heard of — yet

Written By: Claire Kerr
October 24, 2011

A cursory Google search will return many lists ranking the most popular thought-leaders from the sector. Rather than retread the better-known sites, here are some of my favourite useful resources that sometimes fly under most people’s radars.

Eleven Facebook pages best practices for nonprofits

Written By: Heather Mansfield
October 24, 2011

Facebook is the second most visited website in the world and is reshaping the Internet as we know it with every passing day, yet many nonprofits still relegate their Facebook Page to volunteers and interns who have no background in online communications or fundraising. However well-intentioned these people may be, that has led to some poorly executed Facebook campaigns.

Lobbying tips from the experts

Written By: Andy Levy-Ajzenkopf
October 17, 2011

For many nonprofits, the mere thought of approaching a government body for any kind of "ask" can be daunting. Yet lobbying can be an essential part of a nonprofit's work in reaching its goals. Those in the sector should at least know the basics on how it gets done, and how to properly conduct oneself while doing it.

An insider's guide to social media resources for new nonprofit professionals

Written By: Claire Kerr
September 26, 2011

Whether you’ve just transitioned to a nonprofit sector job from the corporate world, or you’ve recently been handed "social media things" as yet another item on your plate at work, you may find yourself exposed to a lot of broad advice that doesn’t target your needs. Here’s an insider’s perspective on the resources that can help you do your new job better, faster — with more awesomeness!

Best practices for promoting your fundraiser online

Written By: Kari Kiel
September 26, 2011

This article walks through tips for promoting your fundraising event online.

Social revolution: How new media is changing nonprofits

Written By: Susan Fish
September 19, 2011

We talked with several Canadian nonprofit organizations to understand the impact of social media on how they operate and communicate.

Ten tips to get the most out of your email newsletters

Written By: Emma Wickenden
August 29, 2011

Here are ten tips to help you make your email newsletters more engaging and more effective.

Creating a social media toolkit for your nonprofit

Written By: Claire Kerr
August 22, 2011

This article describes how to go about preparing a social media toolkit your supporters can use to spread the word about your cause.

Fundraising and communications: One hat or two?

Written By: John Suart
July 25, 2011

This article looks at whether or not fundraising and communications should be separate departments at a nonprofit.

Heads up: your social media supporters are mobile

Written By: Claire Kerr
July 25, 2011

This article describes why it's important for nonprofits to develop an online presence and strategies that can be accessed via mobile phones.

Five ways to improve internal communications at your nonprofit

Written By: Sondi Bruner
July 4, 2011

Nonprofit organizations spend a lot of time and energy communicating with external audiences, which include donors, volunteers, board members, reporters, politicians and policymakers. But are you neglecting to communicate with one of the most crucial target audiences of all — your own staff?

Creating budget friendly videos for nonprofits

Written By: Shaun Smith
July 4, 2011

Creating an effective and compelling video doesn't have to cost your nonprofit a fortune.

Print still dominates the multichannel universe

Written By: John Suart
June 28, 2011

This article argues that despite the growth of online use, print remains the most effective fundraising medium.

Seven questions for nonprofit leaders who are serious about digital

Written By: Claire Kerr
June 28, 2011

This article discusses why managers need to think more broadly about how their organizations are implementing digital technologies.

A day in the life: Community outreach worker

Written By: CharityVillage
June 16, 2011

This profile describes what it's like to work as a community outreach worker at the United Way.

Picture perfect: 10 tips for taking great photos

Written By: Karen Luttrell
May 24, 2011

Photography is one of the areas where program staff and volunteers can use their creativity to enhance the organization's communications materials. Here are a few tips to help you along the way.

Eight types of social media fundraising campaigns

Written By: Claire Kerr
May 24, 2011

Not all social media fundraising campaigns are created equal! We explore eight popular types of social media campaigns.

Fundraising Q&A: What should I include in my annual report?

Written By: Cynthia J. Armour
May 24, 2011

This article reviews the purpose of the annual report and helps you decide what to put in it.

Social media: What's your policy?

Written By: Elisa Birnbaum
May 3, 2011

If you're an avid devotee of social media, chances are you've already heard about this infamous gaffe: a Red Cross employee uses HootSuite to send out an otherwise-innocent tweet about her alcohol-induced evening in the company of a specific beer. She thought she was sending it from her personal account. But she was wrong. As we all know, mistakes like that are not easily repealed and once you've hit that send button it's hard to take things back.

Five things to do before you "do" social media

Written By: Claire Kerr
April 26, 2011

Social media projects are notorious for sucking up staff time and energy. Do you have the existing infrastructure to support your organization's efforts in social media?

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