Communications

Five things to do before you "do" social media

Written By: Claire Kerr
April 26, 2011

Social media projects are notorious for sucking up staff time and energy. Do you have the existing infrastructure to support your organization's efforts in social media?

What an awareness day can do for you

Written By: Sondi Bruner
April 19, 2011

What do pirates, penguins and pancakes have in common?They all have special days that celebrate their merits. Yes, it's true — it seems everyone and everything now has an anointed awareness day. Despite the proliferation of awareness days, nonprofits in Canada believe they are an essential way to communicate with large audiences about key issues, encourage engagement, and offer information regarding programs and services they offer all year round.

Are you ready for a crisis?

Written By: Deborah Zanke
March 29, 2011

It’s not just high-profile celebrities, corporations and organizations that need to have a crisis communication plan, all nonprofits should have one.

How do I get to your nonprofit sans car?

Written By: Jayne Cravens
March 29, 2011

If I want to come to your for a training or a workshop, a special event or for your services, and I will not be driving, will your website tell me how to get there?

Do you need to hire an outside marketing agency?

Written By: John Suart
March 15, 2011

You know you can’t do it all. And you know that there is a lot of talent out there who could really help your nonprofit market and communicate itself. It may be time to consider a marketing agency.

Understanding what nonprofits do

Written By: Jack Shand
March 1, 2011

Do you struggle with explaining just what it is that makes your nonprofit special?

22 ways nonprofits can use QR codes for fundraising and awareness campaigns

Written By: Heather Mansfield
February 22, 2011

If you haven’t noticed QR Codes yet, after you read this you’re going to start to seeing them everywhere. In magazines, on flyers, tabletops, and conference materials. So what are they?

Word of mouth marketing

Written By: John Suart
February 15, 2011

Word of mouth marketing is becoming an essential item in every marketing toolbox. Here’s how to do it.

How to make your nonprofit video go viral

Written By: Sumac Research
January 25, 2011

People will argue that you can’t make a video go viral, it just happens when you put great content out there. Not true. Content is important, but it’s only part of the equation.

So you want to be a social media manager?

Written By: Sondi Bruner
January 20, 2011

Are you interested in social media and how it can be used to help nonprofit organizations? Becoming a social media manager just might be the career for you.

The social media manager

Written By: Sondi Bruner
January 18, 2011

Organizations are starting to hire social media managers to handle their social media presences. South of the border, a survey of nonprofits by the Nonprofit Technology Network found that one-half of organizations plan to increase employee staffing related to commercial social networks in the coming 12 months, and one in five will increase funding for external resources such as consultants, designers and programmers.

The dangers of slackervism

Written By: Jayne Cravens
January 4, 2011

This opinion piece argues that "liking" a page or wearing a pin does not help a cause in the long run.

Governance Q&A: Misrepresentation on social media

Written By: Jane Garthson
January 4, 2011

I want to ask all my friends to "like" each other’s causes and post very positive messages on social media sites about the work we do. We can give them the words. Why are people saying this is wrong?

How to write the perfect fundraising letter

Written By: Sumac Research
December 13, 2010

Strategies to help write the perfect fundraising letter.

Social media rules of the road

Written By: Geri Stengel
November 22, 2010

Best practices for launching social media efforts

Social media success stories: 5 tips to take away

Written By: Sumac Research
November 22, 2010

Top five tips for making your social media effort a success

Your head, your heart and your cause in our digital world

Written By: Jen Love
October 25, 2010

This column is not a "how to" for mobilizing younger donors, using online tools and social media. This column is about the questions you need to ask yourself as you build your online strategy.

Twenty-one hot topics for your nonprofit's blog

Written By: Rachel Foster
October 18, 2010

A list of 21 possible topics for your nonprofit blog. If you used each of these topic ideas once a month, you would have enough posts to support an active blog that can bring lots of traffic to your website.

Five easy ways to increase your blog readership

Written By: Rachel Foster
September 13, 2010

Five ways you can increase your blog's readership and build an online community around your cause.

Online contests: What's in it for you?

Written By: Elisa Birnbaum
July 26, 2010

An exploration of online charity contests and whether they are a good time investment for nonprofits.

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