Corporate Giving

The missing “P” in the marketing mix – strategic partnerships

Written By: James Chalmers
August 21, 2019

These six value drivers will take your strategic partnerships to the next level.

A five-step checklist to successfully pitch your nonprofit

Written By: Kerstin Heuer
August 14, 2019

These tips will help you prepare for a major donor or angel investor pitch.

Seven reasons your funding request was declined

Written By: Roxanne Tackie
June 26, 2019

Declined funding requests offer a unique opportunity to learn from past mistakes so you can secure future grant funding.

Five steps to maximize your strategic partnerships

Written By: James Chalmers
June 5, 2019

Go beyond a traditional sponsorship agreement with a strategic partnership.

The Paradigm Shift™: The ecosystem of brand, cause and consumer

Written By: James Chalmers
February 13, 2019

As the way that Canadians contribute continues to evolve, it is essential that Canadian charities keep up with their own evolution.

The Small Nonprofit Podcast: Corporate fundraising building blocks with Heather Nelson

Written By: The Good Partnership
October 1, 2018

In episode 5 of the Small Nonprofit Podcast, Heather Nelson discusses how small organizations can be successful with corporate fundraising.

Just send me a proposal: The five words you never want to hear in sponsorship

Written By: Chris Baylis
November 8, 2017

Tired of getting nowhere with your sponsorship proposals? These tips can help you build a proposal that works!

The three things companies look for in a charitable partner

Written By: David Hessekiel
October 4, 2017

Does your charity have what it takes to attract a corporate partner?

Considering a diversity or inclusion campaign? Read this first!

Written By: David Hessekiel
September 27, 2017

Is your organization well positioned to work with a corporate partner to create a message of inclusion?

The three things missing from every sponsorship package (and the one thing there is too much of!)

Written By: Chris Baylis
September 20, 2017

Make sure your next sponsorship package isn't missing these three crucial elements!

Data shows Canadians think companies should engage with good causes

Written By: David Hessekiel
August 15, 2017

New Ipsos research shows Canadians want companies to support good causes.

The sponsorship package is an outcome, not the starting point

Written By: Chris Baylis
June 14, 2017

Find out how to build a compelling sponsorship package for your prospects with these tips.

The most powerful asset in sponsorship

Written By: Chris Baylis
April 19, 2017

You might be surprised to discover just what is your most valuable asset when it comes to sponsorship.

Disruption in the marketplace: Pay attention to these three sponsorship trends

Written By: Chris Baylis
March 22, 2017

Are you aware of these three sponsorship trends?

Goldilocks and the three sponsorship packages: Creating a "just right" sponsorship proposal

Written By: Chris Baylis
September 14, 2016

Are your sponsorship packages "just right"? Read this article to find out!

Are you setting yourself up for corporate alliance success?

Written By: David Hessekiel
September 14, 2016

Looking for a long-term corporate partner for your charity? These tips can help!

Do you know the six types of corporate social initiatives?

Written By: David Hessekiel
August 10, 2016

Knowing the six types of corporate social initiatives can help you raise more funds for your organization.

Cause marketing for the small shop

Written By: Chris Baylis
February 10, 2016

Can small organizations be successful with cause marketing? Absolutely!

Corporate fundraising in the small shop: Common misconceptions

Written By: Chris Baylis
January 27, 2016

Is your small organization guilty of holding these misconceptions about corporate fundraising?

Sponsorship activation, fulfillment and follow up

Written By: Chris Baylis
October 28, 2015

In this final article in our series on sponsorship, learn how to impress your sponsors in the activation and follow up process.