Corporate Giving

Seven reasons your funding request was declined

Written By: Roxanne Tackie
June 26, 2019

Declined funding requests offer a unique opportunity to learn from past mistakes so you can secure future grant funding.

Five steps to maximize your strategic partnerships

Written By: James Chalmers
June 5, 2019

Go beyond a traditional sponsorship agreement with a strategic partnership.

The Paradigm Shift™: The ecosystem of brand, cause and consumer

Written By: James Chalmers
February 13, 2019

As the way that Canadians contribute continues to evolve, it is essential that Canadian charities keep up with their own evolution.

The Small Nonprofit Podcast: Corporate fundraising building blocks with Heather Nelson

Written By: The Good Partnership
October 1, 2018

In episode 5 of the Small Nonprofit Podcast, Heather Nelson discusses how small organizations can be successful with corporate fundraising.

Just send me a proposal: The five words you never want to hear in sponsorship

Written By: Chris Baylis
November 8, 2017

Tired of getting nowhere with your sponsorship proposals? These tips can help you build a proposal that works!

The three things companies look for in a charitable partner

Written By: David Hessekiel
October 4, 2017

Does your charity have what it takes to attract a corporate partner?

Considering a diversity or inclusion campaign? Read this first!

Written By: David Hessekiel
September 27, 2017

Is your organization well positioned to work with a corporate partner to create a message of inclusion?

The three things missing from every sponsorship package (and the one thing there is too much of!)

Written By: Chris Baylis
September 20, 2017

Make sure your next sponsorship package isn't missing these three crucial elements!

Data shows Canadians think companies should engage with good causes

Written By: David Hessekiel
August 15, 2017

New Ipsos research shows Canadians want companies to support good causes.

The sponsorship package is an outcome, not the starting point

Written By: Chris Baylis
June 14, 2017

Find out how to build a compelling sponsorship package for your prospects with these tips.

The most powerful asset in sponsorship

Written By: Chris Baylis
April 19, 2017

You might be surprised to discover just what is your most valuable asset when it comes to sponsorship.

Disruption in the marketplace: Pay attention to these three sponsorship trends

Written By: Chris Baylis
March 22, 2017

Are you aware of these three sponsorship trends?

Goldilocks and the three sponsorship packages: Creating a "just right" sponsorship proposal

Written By: Chris Baylis
September 14, 2016

Are your sponsorship packages "just right"? Read this article to find out!

Are you setting yourself up for corporate alliance success?

Written By: David Hessekiel
September 14, 2016

Looking for a long-term corporate partner for your charity? These tips can help!

Do you know the six types of corporate social initiatives?

Written By: David Hessekiel
August 10, 2016

Knowing the six types of corporate social initiatives can help you raise more funds for your organization.

Cause marketing for the small shop

Written By: Chris Baylis
February 10, 2016

Can small organizations be successful with cause marketing? Absolutely!

Corporate fundraising in the small shop: Common misconceptions

Written By: Chris Baylis
January 27, 2016

Is your small organization guilty of holding these misconceptions about corporate fundraising?

Sponsorship activation, fulfillment and follow up

Written By: Chris Baylis
October 28, 2015

In this final article in our series on sponsorship, learn how to impress your sponsors in the activation and follow up process.

Custom sponsorship packages and the prospecting meeting

Written By: Chris Baylis
October 1, 2015

Part one of this series covered how to create custom sponsorship packages. Now we'll show you how to use those packages in your prospecting meeting.

Raise more sponsorship dollars this fall

Written By: Chris Baylis
September 2, 2015

Get ready to raise more sponsorship dollars this fall! We've got the tips to get you started.