New research suggests flexible working is now expected by Canadians March 26, 2019 A new global study suggests there has been a power shift towards the employee. In many sectors, companies are no longer dictating what the regular work day looks like, instead the employees—the new so-called 'Generation Flex'—are calling the shots about when, where and how they want to work. Research conducted by IWG shows that 85% of Canadian respondents would choose a job that offered flexible working over a job that didn't. Additionally, more than half (54%) say having a choice of work location is more important than working for a prestigious company and almost a third (28%) would prefer to choose their work location over an increase in vacation time. In light of these findings, it's no surprise that 77% of Canadian respondents believe flexible working has become the new normal. As a result, in the past ten years, 69% of surveyed Canadian business people say their companies have introduced a flexible workspace policy. Despite the fact that the majority of Canadian businesses have a flexible workplace policy, there's one overriding factor standing in the way of companies fully adopting the changes: corporate culture. Sixty percent of Canadians surveyed say that organizational culture is the main barrier to implementing flexible work, particularly for businesses that have a long-standing, non-flexible working approach. Almost half of Canadian respondents believe businesses fear the idea of embracing flexible working (45%) and many believe there is a lack of understanding about the benefits of flexible working (42%).