Newsbytes

Make the most of your week

April 24, 2019

Make the most of your week - Falling into a weekday routine of Netflix and sleep is a lot easier than you think, especially when you plan all your fun outings on the weekend. Of course, there’s nothing wrong with that, but maintaining a healthy work-life balance can do you a lot of good. To help break you out of the ‘working for the weekend’ mentality, we’ve put together a few simple tips to you can use to make the most of your week.

'Future-fit' philanthropy: Why philanthropic organizations will need foresight to leave a lasting legacy of change

April 24, 2019

'Future-fit' philanthropy: Why philanthropic organizations will need foresight to leave a lasting legacy of change - To be considered transformational, any philanthropic organization should aim for lasting impacts that go beyond their immediate beneficiaries. Yet, in the face of what the UK's Ministry of Defense recently characterized as "unprecedented acceleration in the speed of change, driving ever more complex interactions between [diverse] trends," the longer-term future of philanthropy, and the success of individual programs, are at risk as never before.

Fourteen communications volunteer role descriptions

April 24, 2019

Fourteen communications volunteer role descriptions [templates] - Are you thinking about working with communications volunteers? Do you have people in your network with specific communications skills to offer? A few years ago, I urged readers of this blog to think beyond the “communications committee”.

Survey: More than 9 in 10 companies offer employees financial support for certifications

April 24, 2019

Workers today can expand their professional skills with less financial stress thanks to a majority of employers in Canada offering to cover or offset educational costs, research suggests. In a new survey from global recruitment firm Robert Half Finance & Accounting, most CFOs in Canada (92%) said their companies foot the bill for some or all costs for staff to obtain professional certifications. Ninety-three percent provide full or partial support to maintain credentials. Executives reported bottom-line benefits from this incentive, with increased productivity (40%) and enhanced retention efforts (30%) topping the list. CFOs also said providing financial assistance for employees' professional development brings in additional revenue, contributes to succession planning and enhances information-sharing among colleagues.

The Sunhak Peace Prize Committee is accepting nominations

April 24, 2019

The Sunhak Peace Prize awards distinguished individuals or organizations that have contributed significantly to peace and the welfare of future generations throughout the world. The Prize emphasizes three core areas in its evaluation of candidates: Sustainable Human Development, Conflict Resolution, and Ecological Conservation. The laureates are selected biannually by an international committee, and receive an award in the amount of one million dollars. Eligibility requirements include:

  • Individual or organization that has contributed to the areas of sustainable development, conflict resolution, or ecological conservation.
  • Individual or organization that has positively improved the lives of people from diverse nations, races, religions and cultures for the sake of peace.

Nominators are to prepare the candidate nomination form and supporting material, detailing the candidate's achievements, and submit to the Sunhak Peace Prize Secretariat by May 31.

CERIC announces call for presenters for Cannexus20 conference next year

April 24, 2019

CERIC invites individuals or organizations with an interest in presenting at Cannexus20 to submit a brief outline for consideration by June 7, 2019. Cannexus presenters are researchers and practitioners from universities, schools, community agencies, governments, private practices and corporations. They are professionals in career development and related fields who are forward-thinkers with fresh and impactful ideas and projects to share. Presentations are 30, 50/60 or 75 minutes in length. The 30-minute presentations are part of a Carousel. Carousel sessions are a great way to share knowledge in a less formal setting. Presenters speak for 30 minutes at an interactive round table, then delegates rotate to another table of their choice. Presenters deliver their 30-minute presentation twice within a 75-minute block. Carousels can accommodate up to 15 attendees per table. Click here for more information, including a list of areas of interest.

The Small Nonprofit Podcast: Put an end to your marketing frustrations with Kerstin Heuer

April 18, 2019

Ever look at other organizations’ strategies, get tempted to copy it but end up with less success? In this episode, Kerstin Heuer, a nonprofit marketing consultant and founder of Nonprofit Today, teaches us how to improve our marketing and branding so we can stop comparing and start seeing results in a way that’s easy and practical.

What makes you...you?

Often, we find ourselves wanting a better brand or feel as though we’re not marketing enough. Do you find yourself trying every and all the different kinds of technology available and yet...no traction?

In order to create a really great brand, it’s not about technology at all - it starts with your values, your mission, and the way that you operate. It starts with what makes you...you!

Without this important piece, your audience won’t resonate or understand the messages your organization puts out there - or worse they won’t understand what your organization is all about. Kerstin recommends asking your audience how they see your organization and what they hope for and care about. Ask them what role your organization plays in the community. Then, you can figure out what your organization can do for them and how to best reach them. (Bonus: this is also great insight for your fundraising strategy too!)

Your goal is to align your organization’s key messages with your purpose. Reflect on why you do what you do, who your audience is and what they value. As a nonprofit, the focus should be more than just asking for a donation, but rather, how can we help them become who they want to be? You need to create an emotional connection - especially since 95% of our decisions are triggered by our subconscious and by our emotions.

It all comes back to your audience

Another way to frame your communications around your audience is to come up with some “personas.” Kerstin suggests creating two or three characters that embody your audience. You can give them a name and think of the different characteristics they typically have - then think about how they would react to various key messages and what would resonate best with them.

Try interviewing current and potential audience members on a one-on-one level to understand these characteristics and pay attention to the kind of language they use. This uncovers any blind spots and also helps you cut down on any marketing or industry jargon. You copy what they say and basically say it back to them with confidence that it will resonate with them - this becomes your organization’s voice in your marketing strategy. Also, this helps you connect with them emotionally so that they become more invested and willing to support your cause.

Marketing = Dating

When you go on a first date, would you ask them to marry you?

Chances are, the answer would be no and it would definitely feel too soon to ask in the first place. The same idea goes for your marketing or fundraising. Why should your audience be expected to give all of their time and attention to you when they don’t know you?

The key is to build trust. Whether it’s online or in person, there are certain steps you must take before asking them to do or commit to anything. You need to get to know your audience, engage with them and build a strong relationship with them.

Creating your content

Once you’ve built up all your key messages, it’s time to create content using stories.

Think about how you want to deliver your story - perhaps try a video or Facebook Live video series where you interview donors and how they make a difference with the organization. You can also choose to make blog posts out of these stories as well.

You can also take your video or blog post and make little teasers on your social media posts to promote it. For instance, one blog post can provide you with about 10 social media posts - making it so much easier to streamline and minimize your work but maximize the impact. Don’t forget to link it back to your website where potential donors can find more information about you and how they can become heroes too!

How to collect emails without relying on the old newsletter route

We all collect email addresses as a means to stay in contact with our audience - but just how meaningful is this? It’s common to think that simply getting someone to sign up for your newsletter is enough - but it isn’t! You need to use this to keep in touch and get to know them better. Instead of spending most of your time and energy on social media, why not connect, build and own your own group of supporters?

Or you might face the other issue...getting people to share their emails in the first place! So how do we get people excited about giving us their email addresses?

One creative way to do this is to provide free resources to download or send a thank-you card for a donation in exchange for their email. This is a great way to incentivize new email collection.

Another option is to gain their email in order to sign a petition. This way they can also receive emails to keep track of the progress of your campaign AND continue getting to know your organization.

The key is to make sure that you communicate how much value they can get if they share their email address, otherwise, they have no reason to!

Just like donor-centred fundraising, your marketing needs to reflect back to what they care about. Really understanding your audience, in their words, unlocks the opportunity to create more meaningful content online and offline.

Listen to the full episode now on our Small Nonprofit Podcast landing page!

Subscribe & Review in iTunes

Are you subscribed to the podcast? If you’re not, we want to encourage you to do that today. We have even more great interviews coming and we don’t want you to miss an episode. Click here to subscribe in iTunes!

Now if you’re feeling extra inspired, we would be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast. Just open the podcast in iTunes, select “Ratings and Reviews” and “Write a Review” and let us know what your favorite part of the podcast is. Thank you!

Also listen at:

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Resources from this Episode

The Good Partnership Guide
CharityVillage Marketing Articles
Non-Profit Today Blog

Listen to more episodes of the Small Nonprofit Podcast

You are going to change the world. We can help. Running a small nonprofit is not for the faint of heart. With limited resources and fueled by a combination of caffeine and passion, small charity leaders are unsung heroes. The Small Nonprofit podcast, by CharityVillage and The Good Partnership, gives you down-to-earth, practical and actionable expert guidance on how to run a small nonprofit. From leadership and law to fundraising and finance, we’ve got you covered. Forget comparing your organization to the big shops, we’re creating a community of nonprofit leaders who are going to change the world, one small nonprofit at a time. Click here for more episodes!

Your Hosts

Cindy Wagman spent 15 years as an in-house fundraiser at organizations large and small before founding The Good Partnership – a boutique fundraising firm focused on small nonprofits. She has worked in social justice, health, arts, and education organizations. She has overseen and executed everything from annual campaigns to multi-million dollar gifts. She became a Certified Fundraising Executive in 2009 and received her MBA from Rotman at the University of Toronto in 2013.

With more than ten years of experience in development, staff and stakeholder management, strategic thinking, partnerships, board governance, and program development, Aine McGlynn is a diversely talented, self-starter committed to finding creative solutions in unexpected places. Aine holds a PhD from U of T and has a history of academic publishing, along with her decade of nonprofit sector experience. She is a practitioner-scholar focused on how to help nonprofits build their capacity to be successful at fundraising.

ONN releases new toolkits for their Decent Work for Women initiative

April 17, 2019

The Ontario Nonprofit Network (ONN) has released two new toolkits in support of their Decent Work for Women initiative. The Gender Equity Allies and the Decent Work Allies Communications Toolkits cover statistics, resources and communications strategies to assist allies in amplifying the impact of this important project. Those interested in learning more about the Decent Work for Women initiative should check out the recent recorded webinar on this topic presented by ONN and CharityVillage.

Getting involved and changing the world one campus at a time with WWF Canada

April 17, 2019

World Wildlife Fund Canada is the country’s largest international conservation organization with the active support of hundreds of thousands of Canadians. They connect the power of a strong global network to on-the-ground conservation efforts across the nation. Now they’re bringing conservation to campus – with your help!

WWF’s Living Planet @ Campus supports post-secondary students across Canada with ready-made activities, grant opportunities and tools to help build a more sustainable future where they live and learn. By reducing your environmental footprint and making choices that are better for the planet like switching to renewable energy and saying goodbye to single-use plastics, you can help fight climate change and protect wildlife habitat.

You’ll also get credit for it! By getting involved in and leading activities on campus, you could be recognized by WWF as a Living Planet Leader. This certification can be included on your resume and LinkedIn profile, demonstrating to future employers that you have the knowledge, experience and passion to make a difference.

CSR vs. Nonprofit: Which is the right career fit for you?

April 17, 2019

There’s a growing interest in making a difference in the world. Heather Mak, manager, sustainability for Deloitte Canada, puts it this way:

“We’ve reached a point of uncertainty and disruption – you can look no further at the global political situation, and even when you look at this year and the extreme weather events coming from it being the hottest summer on record globally - it’s frightening. There’s so much to be done. Everyone has to make a living but it’s great to do it in a way that’s impactful to society.”

In fact, multiple surveys show that emerging generations are more committed to making a difference in their careers than previous generations – the 2014 Millennial Impact Report found that 94% like using their skills to benefit a cause, while in a 2017 Millennials in the Workplace Survey, 84% reported that “knowing that I am helping to make a positive difference in the world is more important to me than professional recognition”. Additionally, 45% of respondents in a Net Impact survey said they would take a 15% pay cut to make more of a difference.

The question is how people of all generations will make that difference. Traditionally, those with this mentality have chosen to work in the nonprofit sector. While this is still a viable option for many, others are looking at whether working in corporate social responsibility (CSR) might achieve the same impact.

First of all, what is CSR?

Most of us likely know and understand the nonprofit sector, also known as the third sector, which, along with the public sector, has traditionally been responsible for social good and public benefit. According to Mark Horoszowski, cofounder of MovingWorlds, in the 1960s the private sector began getting involved in this area of responsibility when “companies started to create ‘corporate responsibility’ initiatives to offset some of the damage they were causing.”

Over time, this has evolved, although even today the term is a broad concept with many possible interpretations. At the core, however, “Corporate social responsibility (CSR) is a self-regulating business model that helps a company be socially accountable — to itself, its stakeholders, and the public.” Companies not only seek to make a profit but give back to society by taking responsibility for their impact on the environment and people — what is called a triple bottom line. While increasingly this is becoming a necessary part of a company’s brand as a good corporate citizen, it also offers benefits to society, blurring the lines around who does good and how.

In an effort to help professionals think about where they can make the most impact in their careers, we talked with people who have worked in both sectors to find out how they would compare the two options.

Direct or indirect impact

Jennifer Murtagh, chief strategy officer for the BC Women’s Hospital and Health Centre Foundation, says it’s important to figure out whether you need to work on the grassroots side — the nonprofit sector — or whether you might be more effective at a distance. Danisha Baloo of BCG Bigs in Edmonton chose to work for directly for a nonprofit, saying, “I was a grateful recipient of the services provided. I know first-hand the difference charities make.” By contrast, Sarah Saso, now executive director of the Canadian National Exhibition Foundation, says her dream was to “get into the tower giving out money and to become a champion for the nonprofit sector from the business side.”

Murtagh contrasts her own experience where, as she says, “I need to live and breathe the work, to see the people who benefit from the money,” with that of a friend who left a career in investment banking to work with people in the inner city, only to realize that her skillset and passion was better suited in making money and sitting on nonprofit boards. UK-based 80000 Hours calls this “earning to give” and lists it among a variety of indirect ways that people can make a difference beyond working directly for nonprofits.

Scaleable impact

Jerome Tennille says, “I switched from nonprofit to working in CSR for a global company because I fundamentally believe that some of the greatest positive change in the world will be achieved through the engine of capitalism.” In Canada, the nonprofit sector contributes 8.1% to the GDP as compared with 5.4% in the US, but as Tennille points out, the for-profit sector makes up the vast majority of the GDP (80% of the US GDP) and only comprises 5% of all donations to nonprofits, “so it’s important it be used for good.”

Mak agrees. “I admire the Greenpeaces of the world and their singular objective to raise awareness and make on the ground changes for the benefit of the environment. Their voice is necessary to drive forward these issues. Businesses exist to offer products and services, but by providing more sustainable products and services, they can do so at scale in a way that affects the everyday lives of people.”

On the question of scale, somewhat tongue in cheek, Benjamin Todd of 80000 Hours argues that Superman “may be the greatest example of underutilised talent in all of fiction. It was a blunder to spend his life fighting crime one case at a time; if he’d thought a little more creatively, he could have done far more good. How about delivering vaccines to everyone in the world at superspeed? That would have eradicated most infectious disease, saving hundreds of millions of lives.”

Work environment

There are a wide variety of differences between typical work environments in the nonprofit sector and working in CSR. Mak observes, “In the nonprofit sector, you get to work with a lot of people who have the same aim as you – everyone shares similar values and mindset. At a very large company where CSR is an arm of the company, a lot of the work is in persuasion and change management and selling your story to senior people. Not everyone necessarily believes that there is a triple bottom line.”

Saso says that while some large corporations have large CSR departments, most may have only one person, although she notes that that person often works closely with a wide variety of departments within an organization. James Powell, director, cause marketing at the SickKids Foundation, who has worked in both the nonprofit and for-profit sectors, says, “One thing I’ve experienced — sometimes as frustration — is that in the nonprofit world, you don’t have same resources and structures, and you need to be more nimble. In for-profit, there’s a team for that. In nonprofit, you have to do it all.” He argues that “It’s helpful to start out in the for-profit world to see those different structures, how systems work. That gives you a good grounding and helps you learn the proper ways of doing things.”

But the DIY nature of the nonprofit world was precisely what attracted a colleague of Saso’s: “She got a hands-on opportunity to do so much she would never have gotten a chance to do in corporate. The nonprofit sector is a faster, more forgiving environment. You can then take that opportunity to the for-profit world.” Ottawa-based nonprofit administrative coordinator Cara Curtis agrees: “I wanted to work on a bit of everything during my work days – a nonprofit with a smaller staff gives me that chance.”

Although Murtagh’s first nonprofit role made more money than her previous corporate job, many nonprofits use non-traditional means of compensation, including flexible and part-time work. It was the latter that attracted communications specialist Karen Majerly to the nonprofit sector. “I get to help deserving organizations and it suits my schedule.”

Impact of geography

While data on this factor is anecedotal, the reality is that Canada’s 170,000 nonprofits are located across the country, while the majority of CSR roles tend to be limited and centralized, chiefly in Toronto. While Murtagh was open to a CSR role after her experience in marketing, she focused on the nonprofit sector after recognizing that even in a large city such as Vancouver, there were only a limited number of CSR roles, especially senior roles.

Maybe you don’t have to choose

Increasingly, as for many of the people we talked to for this article, a choice between sectors doesn’t have to be made. As Mak says, “It’s an asset to move between sectors - a lot of the job is stakeholder engagement so the more you can relate and understand the realities of the people you are engaging with, the better.” Saso notes that in hiring staff in CSR she told her human resources department “I wanted to see people with nonprofit experience because their primary client would be nonprofits.” She also argues that the skills developed in a nonprofit are useful on the other side of the table.

Horoszowski also points out that any job can be made impactful. He suggests looking for ways that sustainability and equality initiatives can make a positive impact toward the business goals, and proposing ways of adding impact initiatives to your work.

Finally, keep in mind that, as Todd says, “the most effective approach for you will be something you enjoy, that motivates you, and is a good fit for your skills.” He adds, “We sometimes come across people tempted to do a job they’d hate in order to have more impact. That’s likely a bad idea, since they’ll just burn out. Their example could also discourage others from doing good. An outstanding charity worker will likely do more good than a mediocre engineer earning to give, and the reverse is also true.”

Editor's Note: Get more tips from the interviewees on how to choose between the two career paths in our companion article.

Susan Fish is a writer/editor at Storywell, a company that helps individuals and organizations tell their story well. She has written for the nonprofit sector for more than two decades and loves a good story.

Please note: While we ensure that all links and email addresses are accurate at their publishing date, the quick-changing nature of the web means that some links to other websites and email addresses may no longer be accurate.

Eight tips to help you decide on a career in CSR or in the nonprofit sector

April 17, 2019

Traditionally, those who wanted to have a job that made an impact on the world would look for work in the nonprofit sector. Today, while this is still a viable option, others are looking at whether working in corporate social responsibility (CSR) might achieve the same impact.

We talked with a group of professionals who have worked in both sectors to find out what they have done and what they would advise.

Their own stories

Heather Mak is a manager, sustainability for Deloitte Canada. She says, “When I was younger, I volunteered a lot for social causes, but as an undergrad, the choice was polarized: you could work for bank or as an activist. There was nothing in between.” After finishing an undergraduate degree in marketing, she began working for a consumer goods company where she found an unexpected inspiration: WalMart. Seeing WalMart set audacious and impactful goals in terms of energy and sourcing, Mak was inspired to return to school to study environmental and social sustainability. She says, “I admire the Greenpeaces of the world and their singular objective to raise awareness and make on-the-ground changes for the benefit of the environment. Their voice is necessary to drive forward these issues. But, businesses can use their scale and voice to make changes that can affect the everyday lives of people.”

While Mak could also see herself possibly having chosen a career in the nonprofit sector, she says her work in the corporate sector “logically made sense because my background was in consumer goods and I understood that environment.”

Jennifer Murtagh is today the chief strategy officer for the BC Women’s Hospital and Health Care Foundation, but she began her career in sports marketing, eventually working in marketing for the Vancouver Canucks. From an early age, Murtagh had volunteered in the nonprofit sector and planned to continue doing so, but says, “I was a type A personality and I had a preconceived notion that the nonprofit sector moved at a slower pace than I did, that they didn’t have the same business acumen and processes, that sometimes they wallowed in mediocrity.”

It was when she participated in a leadership development program through the Minerva Foundation that she began examining her own core values for the first time. She realized her values didn’t align with her work as much as they did with the nonprofit sector. She began exploring new options, eventually taking a role as the executive director for the Minerva Foundation, before moving to her current position. While she considered work in CSR, she found that jobs in the field were few and far between in Vancouver. She also realized that she had a strong desire to work on issues of social justice and inclusion in a grassroots way, rather than at arms’-length.

James Powell is the director, cause marketing at the SickKids Foundation. When people ask him why he chose to work in the nonprofit sector, he says, “I didn’t. I consider myself a builder. I look for great opportunities, brands doing incredible things to change world.” These brands have included both nonprofit and for-profit ventures. He says, “Some argue corporations are all bad and nonprofits are all good, but we don’t live in a black and white world. Our job is to find a way to partner with each other for the greater good.”

Powell also points to the opportunity for corporations to do good, noting that while the Edelman Trust Barometer shows that trust in government, religion, media and even NGOs is dropping, trust in Canadian companies is the highest of any companies in the world. “I position to our corporate partners that they have a responsibility to do good. Their position of power and privilege gives them the opportunity and responsibility to be that change that everyone wants to see.”

Sarah Saso, the executive director of the Canadian National Exhibition Foundation, says, “I was designed and raised to do something that matters.” After going to school for theatre, music and business administration, Saso’s work with an opera company exposed her to the heads of large corporations and made her wonder about their passion for purpose-driven work in collaboration with the nonprofit sector. She began to see her own role as that of a translator: “Both nonprofits and businesses had problems to solve, in terms of their purpose and reason for being. I could coach nonprofits on what business was looking for, business on what nonprofits could provide, and how could they complement each other by partnering.” Her dream was to “get into the tower giving out money and to be a champion for the nonprofit sector from the business side.”

To this end, Saso embarked on extensive professional development, with everything from “taking a meeting every week with people who do what I want to do” to “reading every book I could get my hands on” to practical training in PR, event management, agency work, sports and event marketing, web development, project development and marketing courses. She also did a lot of volunteering, serving on committees and running events as a way of both making a difference and understanding what different organizations do. After 18 years on that side of the table, she decided to take on a new role in an organization whose values system that mirrors her own, where there was an opportunity to build.

Eight tips to help you decide between CSR and nonprofit

1. Know your values and talents. Murtagh says, “There are different ways to make an impact and it’s very individual so it’s important to be really diligent in knowing your core values and talent. Inherently, the skills you had as a child are what you’re good at as an adult.” Saso adds, “Think about what skills you want to develop.”

2. Do your research. Powell observes, “We spend more time shopping for pair of jeans than we do in researching a potential job. It’s not just about going for a job and winning it, but talking to those you’d report to, those who’ve worked there before, and checking out an organization’s social media. It’s also about listening to your gut feeling when you walk into the door or when you sit with leadership. I’ve worked with organizations with an amazing why and terrible who’s.”

3. Take a meeting a week. Powell suggests, “Someone might want to take a role in marketing but there are 200 different job titles in marketing. You need to get out there to figure out what you want.” Saso adds, “You might think they have an idea about what a certain role does, but do more investigation. It’s not all glamour.” Powell recommends Ten Thousand Coffees  and other networking conversations as ways of understanding both organizations and particular jobs and roles.

4. Find an organization whose value system mirrors your own, says Saso, and where you have an opportunity to build.

5. Invest in your own professional development. Like Saso, figure out what skills and knowledge you need to make a difference in whichever sector you choose to work, and pursue it formally or informally.

6. Ask yourself: Do you feel good about getting up in the morning and doing your work? Is it something that matters to you? Saso says, “Start with what do you really want to do, where you can have an impact, what role would have meaningful opportunities for you.”

7. You don’t have to quit your day job. Saso suggests, “Don’t give up everything to take a nonprofit job – get engaged with a nonprofit that resonates with values and test it by volunteering or getting on a committee. Skills-based volunteering is so needed.”

8. There’s more than 9 to 5. Powell counsels, “We all want to make a difference, and we think we need to solve that at work. We can but we don’t necessarily have to. We talk a big game but somewhat selfishly – how do I make the world a better place but it has to have a big paycheque. In reality, ask yourself: what are you doing in your own life to make a difference? You can do that by being a parent, through a church group, or by volunteering. I’ve put undue pressure on having the job that does it all, but you don’t have to.”

Editor's Note: Get more information on the differences between the two career paths in our companion article.

Susan Fish is a writer/editor at Storywell, a company that helps individuals and organizations tell their story well. She has written for the nonprofit sector for more than two decades and loves a good story.

Please note: While we ensure that all links and email addresses are accurate at their publishing date, the quick-changing nature of the web means that some links to other websites and email addresses may no longer be accurate.

Marijuana and the workplace: The main misconceptions laid bare

April 16, 2019

Marijuana and the workplace: The main misconceptions laid bare - The past couple of years have been ones of monumental change in the Canadian employment landscape. From minimum wage hikes to legislative changes – new rules have shaped our workplaces. And none more so than the legalization of marijuana. There’s been a plethora of talk on the issue, it seems as if many HR leaders are still in the dark about how cannabis could impact their companies.

GoFundMe launches new feature, simplifies charitable giving in Canada

April 16, 2019

GoFundMe has today announced a new feature that makes it easier for Canadians to support their favourite registered charities online, and gives Canadian charities a new tool to engage prospective donors and unlock the power of social fundraising. The feature makes charitable giving simpler and more accessible than ever before. In partnership with PayPal Giving Fund Canada, GoFundMe users in Canada will now be able to create and donate to a registered charity campaign on GoFundMe, with donations received and granted to eligible charities by PayPal Giving Fund Canada. In line with the rollout of this new feature, GoFundMe’s 0% platform fee has been expanded to include charity campaigns. While other platforms may charge platform of campaign development fees, the GoFundMe 0% platform fee means that the only costs to users creating charity or other fundraising campaigns are standard transaction or payment processing fees. As PayPal Giving Fund Canada is a registered charity, all donations made to charity campaigns on GoFundMe are tax deductible. To learn more about the variations between personal and charity campaign types and how to set each type up, click here.

One-in-ten Quebecers have skipped a meal, because they couldn't afford to buy anything

April 15, 2019

It's hard to shallow the fact that the majority (50.3%) of the 1.9 million food aid applications in Quebec come from households of individuals living on their own or single parents supporting a family alone.i In its commitment to help tackle food insecurity, Catelli pasta has launched Giving Feels Good, commissioning a survey to take a pulse on food bank users, perceptions and the struggle for single adults. The survey found:

  • One-in-five Quebecers (20%) admit that they have turned to a food bank at least once in their life.
  • While many Quebecers (87%) are grateful to have family/friends join them for meals, when they are left alone, more than half (55%) admit they turn to convenient, less healthy foods.
  • Almost two-thirds of Quebecers (60%) think that families are the most common food bank users.
  • In the last 12 months, one-in-ten Quebecers (10%) have skipped a meal, because they couldn't afford to buy anything.

The notion of loneliness amongst food bank users is a harsh reality for 250,000 single Quebecersii. While 76% admit they would get involved if someone they knew couldn't afford to feed themselves or their kids, one-quarter (25 %) claim that if they needed help, they don't feel they could turn to their family or friends. This result demonstrates that Quebecers are eager to help their neighbours, yet the stigma surrounding food insecurity may prevent people from raising their hand.

Inspired by Terry Fox's legacy, Canadian cancer centres join forces for the first time

April 15, 2019

Inspired by the legacy of Terry Fox, the Terry Fox Research Institute and partners launched a new national network to bring together, for the first time, leading cancer hospitals and research universities across Canada to accelerate precision medicine for cancer patients. The Marathon of Hope Cancer Centres network is named in honour of Terry's journey to raise funds for cancer research, which began in St. John's 39 years ago. The network will be created with the support of up to $150M over five years from the Government of Canada, announced as part of Budget 2019 on March 19. Five regional consortia, representing cancer research and care institutions in British Columbia, Ontario, Quebec, the Prairies and Atlantic Canada, are expected to participate in the network once fully operational. he federal investment will be matched with funds raised by the network partners, their foundations and The Terry Fox Foundation. With funding from TFRI and regional partners, pilot projects for precision medicine are already under way in British Columbia, Ontario and Quebec.

How to redefine "innovation" and transform your charity's work

April 15, 2019

How to redefine "innovation" and transform your charity's work - For better or worse, the nonprofit sector has become obsessed with the concept of innovation. My inbox these days is filled with announcements about new social innovation funds, design thinking workshops, and the latest tech promising to make the world a better place.

Canada's Greenest Employers announced for 2019

April 15, 2019

Now in its 12th year, Canada's Greenest Employers is an editorial competition organized by the Canada's Top 100 Employers project. This special designation recognizes the employers that lead the nation in creating a culture of environmental awareness in their organizations. These employers have developed exceptional sustainability initiatives – and are attracting people to their organizations because of their environmental leadership. Each employer is evaluated by the editors of Canada's Top 100 Employers in terms of: (1) the unique environmental initiatives and programs they have developed; (2) the extent to which they have been successful in reducing the organization's own environmental footprint; (3) the degree to which their employees are involved in these programs and whether they contribute any unique skills; and (4) the extent to which these initiatives have become linked to the employer's public identity, attracting new employees and clients to the organization. Congratulations to the charities and nonprofit organizations included on this year's list!

Carrot Rewards partners with The Lung Association - Ontario and Boehringer Ingelheim (Canada) Ltd. to join fight against COPD

April 15, 2019

Carrot Rewards announced today it will launch an innovative new campaign in collaboration with The Lung Association – Ontario and Boehringer Ingelheim (Canada) Ltd., to reach patients with chronic obstructive pulmonary disease (COPD). The program will educate Carrot users about the symptoms of COPD, and target Canadians on the platform who have been diagnosed with COPD; helping to inform them about how to mitigate symptoms through lifestyle changes and potential medical alternatives, as well as direct them to the best available resources.

How to build a volunteer FAQ

April 15, 2019

How to build a volunteer FAQ - When someone comes to your website interested to volunteer, they want to learn as much as they can about your organization and explore roles available before clicking that ‘apply’ button. A simple way to ease potential volunteers into the process is by posting a FAQ page online. A Frequently Asked Questions (FAQ) is a fantastic way to house specific information about your volunteer program and give people an inkling for what they can expect when signing up.

How to get your creative groove on as a leader

April 15, 2019

How to get your creative groove on as a leader - I used to walk my dog with serious intent. It was a chore that needed to get done before I could get to the ‘real’ work of my to do list. I would take him around the neighbourhood, feeling impatient when he stopped and sniffed anything, always moving fast so we could get done and get on with my work. I felt like walking my dog was taking up crucial time that could be better spent elsewhere.

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