Original broadcast date: Thursday, October 19, 2017

Summary: A website content strategy will serve as a guide for many of the decisions you’ll make. You’ll know what content you need to develop, what you can reuse or repurpose, and what content is most important. Because it creates clarity about your site’s purpose, audience and the outcomes you’re seeking, a content strategy will also guide specific decisions about website design and development. Find out more in this recorded webinar.

Download the presentation slides

Watch Marlene Oliveira’s past CharityVillage webinars: Evaluating Your Nonprofit’s Content Marketing Mix, Planning Nonprofit Blog You Can Manage, and Using Storytelling to Boost Your Nonprofit’s Communications.

Watch the Recording


About the presenter

Marlene Oliveira is a copywriter and communications consultant at moflow and founder of the Nonprofit MarCommunity. Marlene specializes in helping nonprofits to produce better content and has worked in the sector since 1999. Marlene’s approach is to work with clients and community members, tapping into the knowledge and wisdom they already possess, to help their communications ‘flow’. You can also find Marlene on Twitter or Facebook.

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