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FREE WEBINAR: Creating a Content Strategy for your Nonprofit Website

Are you preparing for a website build or redesign for your nonprofit organization? Not sure where to begin? You should start with a website content strategy!

A website content strategy will serve as a guide for many of the decisions you’ll make. You'll know what content you need to develop, what you can reuse or repurpose, and what content is most important. Because it creates clarity about your site's purpose, audience and the outcomes you’re seeking, a content strategy will also guide specific decisions about website design and development.


Creating a Content Strategy for your Nonprofit Website

Topic: Creating a Content Strategy for your Nonprofit Website

Date: Thursday, October 19 at 10am PST / 1pm EST (webinar is one hour in length)

Audience: Introductory. This session will be of interest to any marketing staff or volunteers who are responsible for website development, social media, blogs and content creation.

Cost: Free - Space is limited so register early to avoid disappointment


What you'll learn

During this webinar, we’ll explore the benefits (which go far beyond content planning) of creating a clearly defined and documented website content strategy. We will look at:

  • Why you need to develop your content strategy before you start any website design or development work.
  • The elements to include in a website content strategy along with the steps involved in building one.
  • Examples of nonprofits who have benefitted from this content-first approach.

This webinar is for you if you are new to content strategy and are wondering where – and how – to start your nonprofit’s upcoming website build or redesign.

NOTE: This webinar will be recorded - if you cannot make the live session, complete the registration form and a recording will be emailed to you the day after the live session. We are happy to provide a closed captioned recording upon advance request.


About the presenter

Marlene Oliveira is a copywriter and communications consultant at moflow and founder of the Nonprofit MarCommunity. Marlene specializes in helping nonprofits to produce better content and has worked in the sector since 1999. Marlene’s approach is to work with clients and community members, tapping into the knowledge and wisdom they already possess, to help their communications ‘flow’. You can also find Marlene on Twitter or Facebook.


What's a webinar?

Think of a webinar as a way to attend a conference without leaving your workplace or home. Using your computer and telephone, you can hear a presentation (like a conference call) and also see the presenter's slides (watching over an internet connection). You won't be able to see the presenter, or others attending the program -- and they won't be able to see you. You will be able to ask questions - the webinar can be as interactive as you want to make it. The webinar will also be recorded and made available to you after the session, so there's no need for frantic note-taking!

Don't miss out on this free learning opportunity - register today!


Fundraising & Communications: A free webinar series presented by CharityVillage

We're pleased to present a series of free webinars for nonprofit professionals, of which this webinar is the third. Learn more about our additional sessions, and register, here:

How Can We Achieve Program Sustainability? presented by Kylie Hutchinson (September 21, 2017)

Building a Sponsorship Proposal that Works presented by Chris Baylis (November 16, 2017)


We are here to help!

Have a question about CharityVillage and how we can help you with your recruitment? Your local Territory Manager would be happy to hear from you and would be pleased to answer any of your questions.

Toronto - Central Danielle Anderson: 1-888-977-7640

North & East Toronto, Eastern Ontario, National Capital Region, Quebec & Atlantic Canada Amanda Dexter: 1-877-459-1352

North & West Toronto, Central / Southwestern / Northern Ontario & Nunavut Jane Barr: 1-866-888-2232

Western Canada: British Columbia, Alberta, Saskatchewan, Manitoba, Yukon & NWT Stephanie Wilson (nee Mc Leod): 1-855-248-0673


"I really enjoyed how the presenter combined workshop learning and a webinar format. It brought in engagement and how to apply what your learning to your everyday job to make possible improvements."

- Past CharityVillage Webinar Participant